Online spending at U.S. retailers hit $7.2 billion as Amazon's (AMZN) 澳洲幸运5官方开奖结果体彩网:Prime Day kicked off Tuesday, according to an analysis by Adobe Analytics.

That made it the largest e-commerce day of 2024, marking a nearly 12% jump from last year's first day, Adobe Analytics said in a statement.

Prime Day drove $12.7 billion in online shopping across the 澳洲幸运5官方开奖结果体彩网:two-day event last year, Adobe projected earlier this week that the 2024 event would break last year's record by generating an estimated $14 billion in sales.

Spending Lifted by Discounts, 'Buy Now, Pay Later'

“Steep discounting has been the story of e-commerce so far this year, as consumers look to get the most value out of their dollar,” Adobe Digital Insights lead analyst Vivek Pandya said. “It is driving up dem💟and for major categories like electronics and apparel, which have seen more modest growth in recent🍃 months, while also capturing back-to-school shoppers at just the right moment.”

The analysis also found that 澳洲幸运5官方开奖结果体彩网:"buy now, pay later" (BNPL) programs are growing in popularity, as purchases made Tuesday using a BNPL option made up $540 million in sales, 17% higher than the same time last year.🥃 Adobe expects total BNPL purchases to be about $1.1 billion of the p𒁏rojected $14 billion in sales over the two-day period.

Amazon shares finished Wednesday down 2.6% as a 澳洲幸运5官方开奖结果体彩网:broader sell-off affected a number of tech-related stocks.