Amazon.com Inc. (AMZN) will sell Salesforce Inc. (CRM) products on its 澳洲幸运5官方开奖结果体彩网:Web Services platform (AWS) t𒉰hrough an expanded partnersh🌼ip between the two companies.

The companies said on Monday they struck the deal to enable customers to seamlessly manage their data across Salesforce and AWS, and to allow users to integrate artificial intelligence (AI) technologies into their applications and workflows.

Both companies are well-known competitors in the AI race. Salesforce, a cloud-based 澳洲幸运5官方开奖结果体彩网:Customer Relationship Management software, offers GenAI tools that create personalized content for marketing and customer service. The AWS platform includes Amazon Bedrock, an 澳洲幸运5官方开奖结果体彩网:AI large language model.

The integrations of Salesforce products on AWS will be available in 2024.

Amazon shares were up more than 1.35% in intraday trading on Monday, while Salesforce rose more than 0.5%.