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Apple's Delay of Siri AI Features Could Hold Back iPhone Sales, Analyst Says

iPhone 16 in Apple Store

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Kew Takeaways

  • Citi analysts lowered their expectations for iPhone sales this year after Apple pushed back the launch of AI-driven Siri features to 2026.
  • Some new features were expected to be released as soon as April.
  • The analysts maintained a "buy" rating for Apple's stock, however, citing progress in rolling out Apple Intelligence in China.

Apple’s (AAPL) decision to 澳洲幸运5官方开奖结果体彩网:delay the rollout of🦩 certain AI-driven Siri features c🤪ould hold back iPhone sales, analysts at Citi said Monday.

A more powerful Siri with “on-screen awareness, personal context and deep app integration” could have been a driver of iPhone sales this year if it had come out this spring, the analysts said. However, Apple said Friday it expects the updates to its voice assistant to be released later, sometime “in the coming year.” As a result, Citi now projects iPhone sales to grow 2% to 232 million units in 2025, down fro🎐m 5%.

Still, the analysts kept their “buy” rating and $275 price target for Apple's stock, above the consensus target of $255 compiled by Visible Alpha. They pointed in part to “progress in rolling out Apple Intelligence in China,” where it has so far been unavailable. Apple has touted Apple Intelligence as a driver of 澳洲幸运5官方开奖结果体彩网:record iPhone upgrades, with the new iPhone 16 perfor♈ming better in markets where the s🌺ervice is available. 

Apple shares slid nearly 6% to about $225 intraday Monday amid a widespread 澳洲幸运5官方开奖结果体彩网:market selloff on concerns about the economy, with Citi’s target suggesting over 20% upside. The stock has added close to a third of its value over the past 12 months.

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  1. Citi. "Apple Inc. Mid-Q Update – Lowering Estimates on Delayed Siri Upgrade."

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