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Apple iPhone Sales Fall 5% in Q4 as Global Market Share Slips

Customers experience the iPhone 16 series at Apple's flagship store in Shanghai, China, October 15, 2024
Customers experience the iPhone 16 series at Apple's flagship store in Shanghai, China, on October 15, 2024.

CFOTO / Future Publishing via Getty Images

KEY TAKEAWAYS

  • Apple's global smartphone market share slipped one percentage point to 18% last year, according to Counterpoint Research.
  • A spokesperson at the research firm confirmed that iPhone fourth-quarter sales globally fell 5% year-over-year.
  • Apple sold 2% fewer smartphones globally in 2024 than the prior year as the iPhone 16 series "was met with a mixed response, partly due to a lack of availability of Apple Intelligence at launch," Counterpoint said.

Apple's (AAPL) global smartphone market share slipped one percentage point to 18% last year as fourth-quarter iPhone sales dropped 5%, according to Counterpoint Research.

Bloomberg earlier had reported the fourth-quarter slump, reflecting the U.S. firm's lack of 澳洲幸运5官方开奖结果体彩网:artificial intelligence (AI) features in its phones in China, and a spokesperson at the research firm confirmed the figure.

Apple's global smartphone sales dropped 2% year-over-year at a time when the overall market grew 4%, as the iPhone 16 series "was met with a mixed response, partly due to a lack of availability of Apple Intelligence at launch," Counterpoint said.

Still, Counterpoint analyst Ivan Lam said that Apple's premium products are winning fans.

"iPhone sell-through was down, but consumers are pivoting to Apple's ultra-high end, helping to offset some of the declines," Lam said. "In markets like China, we're seeing sell-through share of Pro series devices ballooning."

Samsung Market Share Also Slips; Xiaomi Gains

Samsung's global market share also slipped, to 19% from 20%, although Counterpoint noted strong demand for its S24 series, "the first phone positioned as an AI device." Chinese firm Xiaomi saw its market share rise to 14% from 13%.

Apple shares are falling 1% i🉐n premarket trading but are up more th💦an 25% over the past year.

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