Apple (AAPL) used its "Scary Fast" event to announce an updated line of Macs and MacBooks, powered by its next-generation M3 chips.

CEO Tim Cook led the event, live-streamed from its Cupertino, California headquarters. Following the announcement of the new M3 chips, Cook was joined by COO Jeff Williams, who unveiled the new MacBook Air, calling it "the fastest non-Pro laptop Apple has ever released,” alongside an M3-powered Mac Mini. Cook announced the release of a new 28-inch iMac and the new MacBook Pro, which is available with the higher-performance M3 Pro, or M3 Max chip.

Prices for the new models will range from $649 for the new Mac mini, to $1,599 for the 14" and 16" MacBook Pro, which is available a month from now. Apple's next-generation GPUs range from 24GB of memory to 128GB of memory, with up to 2.5x faster rendering, for its highest performance to date. Apple 澳洲幸运5官方开奖结果体彩网:first released its own internally developed M1 semiconductor chip in 2020, ending a long-held partnership with chipmaker Intel (INTC).

The release of the new Mac line comes a month after its new iPhone 15 澳洲幸运5官方开奖结果体彩网:went on sale. Bloomberg this week cited data from GfK suggesting that sales have disappointed in China, a key international market for Apple, due to a resurgence from domestic competitor Huawei. Reports last month also said 澳洲幸运5官方开奖结果体彩网:Chinese government officials had been banned from u🎉sing App🦋le's flagship product.

Apple shares climbed 1.2% on Monday, closing at $170.29, while all eyes now turn to the company's fourth quarter 2023 earnings release after the market close on Thursday.