Nike, Inc. (NKE) is a global designer, marketer, and retailer of athletic footwear, sneakers, apparel, equipment, service⭕s, and accessories.
Most of Nike's products are manufactured by independ🉐ent contractors.💝 The company sells its products direct-to-consumer through retail outlets and its digital platforms as well as through independent distributors and retailers.
Top Shareholders
The top shareholders of Nike are Phil Knight, Mark Parker, John Donahoe, Swoosh LLC, The Vanguard Group Inc., and BlackRock Inc. (BLK).
Nike's full year revenue and net income for its fiscal year ending May 31, 2024 were $51.4 billion and $5.7 billion, respectively. The company had a market capitalization of $116.24 billion as of March 9, 2025.
Stock Classes
Nike has two classes of stock. Class A common stock shares aren't available on the open market. They're convertible into class B shares on a one-for-one basis.
Class B common stock shares are available to all investors. Holders of Class A shares elect nine of the 12 members of Nike's board. Holders of Class B shares elect the other three.
Phil Knight, the co-founder of Nike, and his son Travis Knight own more than 97% of outstanding Class A shares along with the holding companies and trusts they control.
This gives the Knight family effective control of Nike even though it's a publicly traded company.
Key Takeaways
- Nike, Inc. is a leading retailer of athletic footwear and apparel.
- It was founded by Philip Knight and Bill Bowerman in 1964.
- Class B shares of Nike are publicly traded while Class A shares are not and are largely controlled by the founder and his family.
- Most of Nike's directors are elected by Class A shares, giving the founder effective control of the company.
- Most Class B shares are held by institutions such as Vanguard and BlackRock.
Top 3 Individual Insider Shareholders
This list reflects direct ownership. It doesn't include indirect ownership of shares or shares that are accessible through stock options.
Philip Knight
Billionaire Philip Knight directly owned 23,879,487 shares of Class A and 32,215,174 shares of Class B Nike stock, representing 8.0% of outstanding Class A shares and 2.6% of outstanding Class B shares, as of June 28, 2024.
Knight co-founded Blue Ribbon Sports, later renamed Nike, with his former track coach, Bill Bowerman, in 1964. Nike would become one of the world's biggest and most powerful brands in sports shoes and apparel over the next six decades, making Knight one of the world's wealthiest individuals.
Knight ran the company as presid❀ent from 1968 to 1990, except for a brief interlude, and again from 2000 to 2004.
He has served on the board of directors since the 1960s and retired as the chair in June 2016. He was appointed Chair Emeritus, a non-voting board member.
As of March 12, 2025, Knight and his family were ranked 53rd on the Forbes list of billionaires with a net worth of $33.8 billion.
Mark Parker
Mark Parker held 2,740,543 shares of Nike stock, representing roughly 0.2% of outstanding Class B shares, as of June 28, 2024.
He serves as the Executive Chair of Nike, having previously served as the President, CEO, and Chair for 14 years. Parker stepped down as CEO in 2019.
Parker's career at Nike began in 1979 as a footwear designer. He held executive leadership positions in the Consumer Product Marketing, Global Footwear, and Nike Brand business lines.
John Donahoe II
John Donahoe held 1,710,599 shares of Nike stock, representing about 0.1% of all Class B shares, as of June 28, 2024.
Donahoe is the former President and CEO of Nike. He succeeded Mark Parker in those positions iꦦn 2019.
He was the chief executive at eBay and ServiceNow before taking on the leadership roles at Nike. Donahoe continues to serve on the board of PayPal.
Important
The term "insider" refers to people in senior management positions and members of the board of directors, as well as people or entities that own more than 10% of the company's stock. It has nothing to do with insider trading in this context.
Top 3 Institutional Shareholders
Institutional investors hold the majority of Nike's Class B shares.
Swoosh LLC
As of June 28, 2024, Swoosh LLC owned 230,750,000 shares of Nike Class A stock and another 230,750,000 of Class B stock, according to the company. That is about 77.5% of all outstanding Class A shares and 16.1% of all Class B shares.
Swoosh is the 澳洲幸运5官方开奖结果体彩网:limited liability company created by Philꦯ Knight to h🦄old the bulk of Knight's shares in Nike.
Knight transferred his voting interests in Swoosh to a trust owned by his son, Travis Knight, upon his retirement from his position as chair of Nike's board in 2016. Travis Knight serves on Nike's board of directors.
The Vanguard Group, Inc.
The Vanguard Group owned 109,539,710 shares of Nike, representing 9.0% of all Class B shares outstanding, as of June 28, 2024.
Vanguard is primarily a mutual fund and ETF management company with about $10.1 trillion in global assets under management (AUM), as of Dec. 31, 2024.
The Vanguard Dividend Appreciation ETF (VIG) tracks an index of U.S. companies with steadily increasing dividends over 10 or more consecutive years and has $105.7 billion in AUM. Nike Class B shares made up 0.48% of the fund's portfolio as of Jan. 31, 2025.
BlackRock, Inc.
As of June 28, 2024, BlackRock owned 89,773,424 shares of Nike Class B stock, which represented 7.3% of the shares outstanding.
The company is primarily a mutual fund and ETF management company with approximately $10.65 trillion in global AUM.
The iShares Core S&P 500 ETF (IVV) is one of BlackRock's largest ETFs with approximately $575.6 billion in AUM. Nike represented 0.19% of IVV's holdings, as of March 10, 2025.
Fast Fact
As of July 19, 2024, there were 297,897,252 Class A shares outstanding and 1,201,461,692 Class B shares outstanding.
Diversity and Inclusiveness at Nike
As part of our effort to underscore the importance of diversity in companies, we offer investors 🐻a look at more than just t♏he shareholders of Nike stock. We highlight the company's commitment to diversity, inclusiveness, and social responsibility.
The table below indicates how Nike reports the diversity of its management and workforce. The ✔ designates whether Nike discloses its data about the diversity of its board of directors, C-Suite, general management, and employees across a range of identities.
Nike Diversity & Inclusiveness Reporting | |||||
---|---|---|---|---|---|
Race | Gender | Ability | Veteran Status | Sexual Orientation | |
Board of Directors | |||||
C-Suite | |||||
General Management | ✔ | ✔ | |||
Employees | ✔ | ✔ |
How Did Nike Get Famous?
Nike was originally founded as Blue Ribbon Sports by Phil Knight and Bill Bowerman in 1964. Knight had been a runner at the University of Oregon. Bowerman was a track and field coach at the school.
The company at first distributed Tiger running shoes manufactured by the Onitsuka Co. in Japan. Soon Blue Ribbon Sports started designing and making their own shoes. The legendary runner, Steve Prefontaine, made the company's shoes well known. The company changed its name to Nike in 1971 and adopted the famous Swoosh logo. Perhaps the defining moment for Nike was when the young company signed Michael Jordan in a $2.5 million marketing deal in 1984.
Who Has the Most Ownership Control of Nike?
As of March 11, 2025, institutions owned 64.25% of publicly traded Nike stock. More than 97% of Class A shares are still controlled by the original owner, Philip Knight, and his family through holding companies and trusts. This gives the Knight family effective control over Nike's board because the Class A shares elect nine out of 12 directors.
Who Created the Nike Symbol?
The famous Nike swoosh symbol was created by Carolyn Davidson, a graphic design student at Portland State University. It was originally accompanied by a wordmark in the Futura Bold Condensed font. Davidson was only paid $35 for the logo but Knight later awarded her 500 shares of the company.
The Bottom Line
Nike is one of the leading brands in high-end athletic wear and one🔯 of the most successful and most recognized companies in the retail sector.
Most of its shareholders are institutional investors such as pensions funds and fund companies. Founder Phil K𒅌night and his family continue to exercise a controlling influence over the board of directors because of the way share classes are structured.
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