Beyoncé Knowles-Carter is an American singer—and a global brand. Even people who don't know her as a performer may recognize the Beyoncé name from fashion labels, cosmetic lines, and Pepsi commercials.

Beyoncé began her career as the lead singer of the rhythm and blues group Destiny's Child, one of the world's top-selling girl groups in the late 1990s. In 2003, Beyoncé's first solo album, "Dangerously in Love," was released by Columbia Records, a division of Sony Corporation (SNE). Beyoncé performed at the Super Bowl half-time event in 2013 and 2016.

Beyoncé's 澳洲幸运5官方开奖结果体彩网:net worth, as of May 2024, was an estimated $760 million. According to Forbes, she is ranked 45th on its list of America's Richest Self-Made Women.

Beyoncé and Jay-Z Net Worth

In 2008, Beyoncé married rapper and 澳洲幸运5官方开奖结果体彩网:entrepreneur Jay-Z, and soon the two were named pop music's first 澳洲幸运5官方开奖结果体彩网:billionaire couple. In 2014, the duo grossed $109.6 million from their joint On the Run Tour. Their follow-up, the On the Run Tour II, grossed $253.3 million in 2018.

Beyoncé also makes money from appearances, modeling jobs for fashion magazines and concert tours. Through her company, Parkwood Entertainment, Beyoncé produces movies, music, and clothing. Media projects produced by Parkwood Entertainment include the movies "Cadillac Records," "Obsessed," and "Renaissance."

Parkwood also produced Beyoncé's documentary, "Life Is But a Dream," on AT&T's (T) subsidia๊ry channel Home Box Office, Inc. In 2016, Parkwood Entertainment launched Ivy Park, a stre✃etwear fashion line carried by the U.K.-based retailer Topshop.

Jay-Z has an estimated net worth of nearly $2.5 billion as of November 2024. The total net worth of the entertainment power couple amounts to a combined $3.26 billion.

In addition to his career in music, Jay-Z has increased his net worth over the years through other business ventures. Jay-Z sold his Rocawear clothing brand to Iconix Brand Group for $205 million. He is an owner of The 40/40 club, an upscale sports bar that will reopen in New York in 2025. Furthermore, Jay-Z is the founder of the record label Roc Nation and owns the sports agency Roc Nation Sports.

Tidal

In 2015, Jay-Z, through his company Project Panther Bidco Ltd., bought Tidal, a subscription-based music streaming service from the Norway-based Aspiro Group, also known as Aspiro AB, for $56 million. Tidal had just launched in the U.S., U.K., and Canada and was about to launch in more European countries when Jay-Z purchased the company.

Tidal is the first artist-owned streaming music company and offers songs and music videos as well as exclusive, curated content. Music streamed through Tidal features high-fidelity, lossless audio quality. Other Tidal artist co-owners include Beyoncé, Rihanna, Kanye West, Nicki Minaj, Chris Martin, Alicia Keys, and Maꦯdonna.

In its first year, Tidal announced that its global subscription base grew from 540,000 to 3 million subscribers. The hౠigh-fidelity audio has received mixed reviews, as🏅 listeners need special headphones to hear it.

Critics of the service have also complained about the $240-per-year subscription rate. The current rate is $10.99 per month for the premium subscription that includes high definition music videos and $19.99 a month for the Hi-Fi option including lossless High Fidelity sound quality. There are also less expensive options for students and families.

Celebrity Endorsements

Beyoncé signed a $50 million 澳洲幸运5官方开奖结果体彩网:endorsement deal with PepsiCo (PEP) in 2012. Under the terms of the hybrid deal, Beyoncé appears in Pepsi print ads and commercials, and Pepsi provides funding for selected creative projects. She🥀 is also a celebrity spokesperson for the cosmetic company L'Oreal (LRLCY).

She has appeared in high-profile ad campaigns for American Express (AXP), Samsung, Ford Motor Company (F), and DirecTV.

Jay-Z's celebrity endorsement deals include the Anheuser-Busch beer Budweiser, Samsung Group and the Brooklyn Nets, a National Basketball Association team, and Versace.

Album Release Marketing

Beyoncé has successfully used 澳洲幸运5官方开奖结果体彩网:social media networks and unconventional techniques to market her albums. In December 2013, she released her namesake visual album without announcing it. The surprise release triggered a ripple effect response on social networks. With over 800,000 downloads on iTunes in the first three days after release, the album was the fastest-selling album in the iTunes Store.

Before the release of her 2016 visual album, "Lemonade," Beyoncé posted lemon-themed pictures on her Instagram page as teasers about the name of her new album. "Lemonade" debuted exclusively on Tidal for its first weekend and reached the number one spot on the Billboard magazine charts in May 2016. As of April 23, 2019, "Lemonade" became available on other streaming platforms besides Tidal.

Prior to the March 2024 release of "Cowboy Carter," her country-music based album, Beyoncé alerted her fans via social media, using a guerrilla marketing tactic: The name and image of the album were projected onto the exteriors of the Guggenheim and several other New York City museums, with the locations shared on her Instagram stores. The album debuted No. 1 on Billboard's Top Country Albums chart, making Beyoncé the first Black woman to lead the chart.

Using Her Brand Power

In September 2018, Beyoncé appeared on the cover of Vogue for the fourth time. She shared the story of her pregnancy with twins along with her thoughts on body acceptance and her legacy.

It was a first for the magazine, in that it ceded complete editorial control over to the subject: Beyoncé dictated the content of both the cover story and the accompanying articles; she dictated how the cover itself would look and who would shoot it. Her choice, Tyler Mitchell, was the first African-American to ever photograph a Vogue cover.

The Bottom Line

Beyoncé Knowles-Carter is an American singer and entertainer known throughout the world. Her personal net worth in 2024 is estimated to be $760 million. She continues to create and perform in new venues: The lates is the 2024 inaugural NFL Christmas Day Halftime Show on Netflix featuring Beyoncé in the first live performance of songs from her "Cowboy Carter" album.