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How Expedia Makes Money

Expedia's online travel agency business generates most sales and profit

Expedia logo on smartphone.

Tiffany Hagler-Geard / Bloomberg / Getty Images

Expedia Group Inc. (EXPE) is a global online travel platform that enables business and leisure travelers to plan, book, and enhance their travel experiences. The company makes available a variety of services provided by lodging properties, airlines, car rental companies, and cruise lines.

Expedia operates an extensive portfolio of brands to respond to travelers' needs, including Brand Expedia, Hotels.com, Vrbo, Orbitz, Travelocity, trivago, ebookers, and Wotif Group.

Expedia competes with companies offering services to both leisure and corporate travelers. These competitors include travel agencies, tour operators, consolidators and wholesalers of travel products and services, travel metasearch websites, mobile travel applications, and social media websites.

Major rivals include TripAdvisor Inc. (TRIP), Trip.com Group Ltd. (TCOM), American Express Global Business Travel, Airbnb Inc. (ABNB), and Booking Holdings Inc. (BKNG).

Key Takeaways

  • Expedia offers online tools to help travelers plan and book travel.
  • The company operates a variety of well-known websites and services, including Vrbo, Orbitz, Travelocity, CarRentals.com, and more.
  • The B2C segment, focused on travel and advertising services, generates most of the company's revenue and adjusted EBITDA.
  • The company announced new and expanded partnerships in Europe, expanding its B2B services in that region.

Expedia's Financials

Expedia announced in February 2024 its financial results for the fourth quarter and the 2023 澳洲幸运5官方开奖结果体彩网:fiscal year (FY). The company reported a net income attributable to its common stockholders of $797 million for 2023; an increase of 126% from 2022. Revenue rose 10.05% 澳洲幸运5官方开奖结果体彩网:year-over-year (YOY) to $12.84 billion.

Adjusted earnings before interest, taxes, depreciation, and𝓡 am🔯ortization (EBITDA), which Expedia uses as a profitability metric for its business segments, was $2.68 billion for 2023. This was an increase of 14.09% from 2022.

Expedia's Business Segments

Expedia operates through three reportable segments: B2C, B2B, and trivago. The company provides a breakdown of revenue and adjusted EBITDA for these three segments. The breakdown is inclusive of revenue generated through intersegment transactions, which primarily consist of advertising and media services provided by Expedia's trivago segment to its B2C segment.

In order to reconcile Expedia's total revenue and EBITDA across these three segments, intersegment transactions need to be taken into consideration. Expedia provides these adjusted numbers in its financial reports.

B2C

The B2C segment aggregates a variety of operating segments and is focused on the provision of a range of travel and advertising services to global customers through many different brands.

These brands include Expedia.com, Hotels.com, Vrbo, Orbitz, Travelocity, CheapTickets, CarRentals.com, and more.

Revenue for the segment rose 4.26% YOY in 2023 to $9.11 billion, comprising 70.98% of Expedia's total revenue across all three segments. Adjusted EBITDA increased 9.46% to $2.33 billion, making up 86.75% of the total across all segments.

B2B

The B2B segment consists of travel and non-travel companies including airlines, online retailers, offline travel agents, and corporate travel management and financial institutions that use Expedia's travel technology and offer Expedia's rates and availablities to their travelers.

Revenue for the B2B segment expanded 33.07% YOY in 2023 to $3.39 billion, comprising about 26.39% of Expedia's total revenue across all segments. The segment posted adjusted EBITDA of $798 million; an increase of 33.22%. It accounted for 29.78% of total adjusted EBITDA across all segments.

trivago

Expedia's trivago segment consists of its hotel metasearch, or search aggregator, websites. The segment generates ad revenue primarily by sending referrals from those sites to online travel companies and travel service providers.

Revenue for the segment decreased by 11.05% YOY in 2023 to $338 million, comprising about 2.63% of Expedia's total revenue across all three segments. The segment posted adjusted EBITDA of $56 million; a decrease of 50.44%. The trivago segment accounted for over 2.09% of total adjusted EBITDA across all segments.

Expedia's Recent Developments

In March 2024, Expedia announced Jochen Koedijk as Chief Marketing Officer and Brad Bentley as Chief Operations Officer of Consumer Business.

In December 2023, Expedia announced new travel partnerships in Europe, expanding its B2B business. The new partnerships include Ryanair, Iceland Air, and ADAC. These businesses will use a variety of Expedia's technologies to better service their clients.

What Brands Does Expedia Own?

Expedia ownꦿs many different travel brands, including Vrbo, Orbitz, CarRentals.com, Travelocity, Hotels.com, Hotwi♒re.com, and Trivago.

How Does Expedia Work?

Expedia acts as an intermediary between consumers and businesses in the travel industry, such a🥂s hotels and airlines. Expedia allows travelers to book hotels, cars, lodging, and more on its websites.🐭 It then contacts the travel operators to make the booking.

Is It Cheaper to Book Direct or With Expedia?

Whether it is cheaper to book directly with a travel operator or with Expedia w🦩ill depend on many different factors. It is possible that booking direct may be cheaper but booking through Expedia may also be cheaper. When you are booking, it is best to shop around and see where you can find the best deal.

The Bottom Line

Expedia is one of the most we🌺ll-established travel companies in the world, owning and operating many different travel sites that encompass lodging, car rentals, air travel, and more. The company has seen consistent improvement in its financials as the world recovers from thꦜe COVID-19 pandemic and people travel more.

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