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Analyzing Porter's Five Forces on JPMorgan

JP Morgan

 

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You're looking at investing in new stocks or adjusting your portfolio to keep up with the trends in the market. But there are so many different factors to consider. So how do you do it? There are different ways to analyze companies and their stocks. One is through an analysis using Porter's Five Forces Model, a methodology that looks at external factors within a specific industry. Keep reading to see how these five forces apply to JPMorgan Chase, one of the world's leading financial institutions.

Key Takeaways

  • Competition from within the financial industry is probably the strongest of Porter's Five Forces when analyzing JPMorgan Chase. 
  • Large groups of retail clients, major corporate clients, and high-net-worth individuals can have a big impact on JPMorgan's bottom line.
  • The threat of substitute products—payment services and peer-to-peer lending—continues to threaten the financial industry.
  • The bargaining power of suppliers and the threat of new entrants have minimal impact on the likes of JPMorgan.

Porter's Five Forces Model

Developed by Harvard Business School professor Michael Porter, the Five Forces Model is a business analysis tool that examines the relative strength of five primary 澳洲幸运5官方开奖结果体彩网:market dynamics that go﷽vern competition within virtually any industry.

Porter's analysis considers the competition level among the leading companies in an industry, then considers four𒉰 other factors that affect the industry and the success of companies within that ind🍌ustry:

JPMorgan Chase: An Overview

JPMorgan Chase (JPM) is a major global bank holding and financial services company. It is a 澳洲幸运5官方开奖结果体彩网:universal banking company that provides commercial, retail, and investment banking services. JPM is one of the four principal 澳洲幸运5官方开奖结果体彩网:money center banks in the U.S. along with Wells Fargo, Bank of America, and Citigroup. With more than $3.58 trillion in assets as of Sept. 30th, 2024, JPMorgan is one of the 10 largest banks worldwide.

The company is the result of a series of mergers of a group of major U.S. banks. It operates as a bank 澳洲幸运5官方开奖结果体彩网:holding company with different 澳洲幸运5官方开奖结果体彩网:subsidiaries t🍃hat are engaged in four mai💃n areas of financial enterprise:

In addition to regular retail, commercial, and investment banking services, JPMorgan offers Treasury services, 澳洲幸运5官方开奖结果体彩网:letters of credit for domestic or international payments, foreign exchange, fund administration, and 澳洲幸运5官方开奖结果体彩网:private banking services.

An analysis of JPMorgan Chase using Porter's Five Forces reveals that the company must concentrate on the competition from industry rivals, the bargaining power of consumers, and the threat of substitute products. The bargaining power of suppliers is a lesser force, while the threat of new entrants to the industry is considered minimal.

Fast Fact

JPMorgan had a market capitalization of over $675 billion as of Jan. 12, 2025. The company reported 澳洲幸运5官方开奖结果体彩网:net income of $49.55 billion for the 2023 fiscal year.

Competition From Industry Rivals

Competition within the financial industry is probably the strongest of Porter's model when analyzing JPMorgan Chase. The company faces intense competition from the other three major money-center banks in the U.S. But, there's also a threat from international banks like HSBC and Barclays.

The relatively low switching costs from one bank to another intensify the importance of competition from within the industry, especially in retail and commercial banking. It doesn't cost much (in most cases, nothing at all) to close an account at one bank and move to another one. And to sweeten the pot, major banks extend offers to draw customers away from their rivals. JPMorgan is no exception. The bank routinely offers bonuses for account openinꦐgs as long as they mee𝄹t certain eligibility requirements.

JPMorgan deals with ꧙industry 𝕴competition in three main ways:

  • By distinguishing itself in the marketplace primarily based on its history and experience
  • By offering customers convenience, cutting-edge services, and a premium experience
  • By acquiring smaller banks, thereby removing some potential competition from the marketplace

The Bargaining Power of Consumers

The banking industry relies heavily on the bargaining power of consumers. Some have more than others. For instance, individual consumers, especially those in the 澳洲幸运5官方开奖结果体彩网:retail banking marketplace, have relatively little bargaining power. That's because the loss of a single account has minimal to no impact on the company's 澳洲幸运5官方开奖结果体彩网:bottom line. Consider what effect Mr. Jones has on the bank when he de♔cides to close his account. On the whole, the loss of his account won't bother the bank to🍸o much.

Large groups, on the other hand, have greater power. As such, the bank cannot afford to suffer mass defections of depositors. Corporate clients and 澳洲幸运5官方开奖结果体彩网:high-net-worth individuals (HNWI) also ꧟have greater bargaining power since the loss of sizable accounts and sources of revenue can more substantially affect the bank's pro🔯fitability.

JPMorgan addresses customer bargaining power primarily by extending attractive sign-up offers to new clients. It also tries to get existing client꧋s to open additional accounts and sign up for additional services, which effectively increases the switching cost for consumers by making it more difficult to transfer their finances to another bank.

The Threat of Substitute Products

The threat of substitute products has increased in the banking industry, as companies outside the industry have begun to offer specialized financial services that were traditionally only available from banks. PayPal and Apple Pay, prepaid debit cards, and online 澳洲幸运5官方开奖结果体彩网:peer-to-peer lenders (P2P) like Le🥂ndingClub.com offer different options that cost JPMorgan—and other major banks—a considerable amount of revenue.

So how does JPMorgan keep up? The bank has initiatives that include a division that focuses on 澳洲幸运5官方开奖结果体彩网:small business lending. Chase has also found ways to co🌠exist with these 🍎newcomers to the market.

The Bargaining Power of Suppliers

There are two main suppliers for a bank. The first group comprises depositors who supply the primary resource of capital, while the second is its employees, also known as the resource of labor. The threat from individual depositors is minimal, just the way it is with the bargaining power of consumers. Major corporate 澳洲幸运5官方开奖结果体彩网:customers, HNW𓄧Is, and large groups of depositors, though, tend to be a big threat.

JPMorgan's approach to dealing with this force is to try to attract new clients and to increase the extent to which existing depositors hold funds and access the bank's services. When it comes to the bargaining power of suppliers of labor, individual employees have little bargaining power unless they're major executive employees. JPMorgan must address its overall bargaining power by offering an attractive salary and benefits package to retain the best employees.

The Threat of New Entrants to the Industry

The threat of new entrants from within the financial industry is relatively small. It isn't easy for a new bank to enter the market and try to compete on the same level as JPMorgan. In fact, a new competitor would face a number of significant obstacles, notably the massive amount of capital required, the length of time needed to establish a significant 澳洲幸运5官方开奖结果体彩网:brand identity, and the cumbersome government regulations that apply to the operation o✃f banks.

While brand new entrants may not be much of a threat, JPMorgan does have to brace for some competition from already established banks in other countries. For instance, the company must keep an eye out for major banks in 澳洲幸运5官方开奖结果体彩网:developing economies such as China that will eventually compete on an intern𝐆ational s💮cale.

How Do Use Porter's Five Forces?

Porter's Five Forces was designed by Harvard professor Michael Porter to identify and analyze the competitive forces in an industry. You can apply this model using the following steps:

  1. Identify the industry and the key players within it. This means identifying your competition.
  2. Determine what strategies that can be applied.
  3. Review the structure of the industry.
  4. Analyze the competitive forces within the industry, including any positive and negative ones.
  5. Identify factors that you can control and those that may be impacted by the competition and new players.

Who Are JPMorgan Chase's Top Institutional Shareholders?

The top institutional shareholders of JPMorgan Chase are Vanguard Group, Blackrock, and State Street. They have 272.15 million shares (9.67% of total shares outstanding), 202.42 million shares (7.19% of total shares outstanding), and 126.08 million shares (4.48% of total shares outstanding), respectively.

What Services Does JPMorgan Provide?

JPMorgan is a financial services company t๊ಌhat provides different financial services. They include banking, investment services, asset management, and estate planning.

The Bottom Line

The Five Forces Model can help you understand the key factors involved with the competitive landscape in an industry or when you're analyzing a specific company. When you apply them to JPMorgan Chase, it's easy to conclude that there are just a few small threats that the company faces. If you're a JPM investor, you probably don't have to worry about the competition eating away at the company's bottom line.

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  2. S&P Global. "."

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  5. JPMorgan Chase & Co. "." Page 49.

  6. Yahoo! Finance. "."

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