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What Are Barriers to Entry for Pharma Companies?

Pharmaceutical companies typically face high barriers to entry in the United States. Most countries have some barriers to the entry of the legal drug sector due to the research and manufacturing startup costs, but the U.S. Food and Drug Administration (FDA) and significant healthcare regulations make the U.S. a special case. In this article, we'll discuss those (in addition to other 🥂barriers t🃏o entry).

Key Takeaways

  • A barrier to entry is an obstacle that restricts or impedes a company's efforts to enter an industry.
  • Pharmaceutical companies in the United States face enormous barriers to entry, including difficulties in achieving Food and Drug Administration (FDA) approval, high research and development (R&D) costs, and intellectual property challenges.
  • Recent studies estimate it costs on average $2.8 billion for a pharmaceutical company to bring a new drug to market and the process can take up to 15 years. 

Pharma and Accessability

The pharmaceutical industry generally has a high barrier to entry. New companies must navigate complex and lengthy approval processes with agencies like the FDA, which can take years and cost billions of dollars. In addition, the expense of drug discovery and the high failure rates in clinical trials make it difficult for startups to enter the market successfully.

Economies of scale play an important role in industries where producers manufacture large quantities of small products, such as pharmaceuticals. It may initially be difficult for a new company to attempt to produce the same drug as a larger, established drug firm. This is because the larger firm already has a large infrastructure and 澳洲幸运5官方开奖结果体彩网:distribution network established and has a𝔉chieved better marginal economies.

The natural road to competition in the drug sector is through product differentiation and marketing. However, 澳洲幸运5官方开奖结果体彩网:brand name recognition is critical when dealing with supplements or drugs that can have physiological effects. Most consumers are rightly wary of a product they have never heard of or a company they do not trust. This can be a difficult barrier to overcome. The industry also faces normal manufacturing barriers inc🙈luding high startup costs, time to build and maintain functioning capital equipment, and uncertain legal liabilities.

Additional Barriers to Entry

Food and Drug Administration (FDA) Approval

Before any company can make and market even a generic pharmaceutical drug in the United States, it must be granted a special authorization by the FDA. The time required for a pharmaceutical company to achieve approval on 澳洲幸运5官方开奖结果体彩网:Abbreviated New Drug Applications, or ANDAs, is hardly abbreviated. In its "Activities Report of the Generic Drugs Program," the FDA reported a median approval time of about 25 months for the third quarter of 2022.

In an August 2019 report, the Government Accountability Office (GAO) found that only 12% of the 2,030 generic drug applications reviewed by the FDA from fiscal years 2015 through 2017 were approved in the first review cycle.

For pharmaceutical companies looking for approval on a new drug, each application is 澳洲幸运5官方开奖结果体彩网:incredibly political and even🌃 more expen🧔sive. In the meantime, established pharmaceutical companies can replicate the product awaiting review and then file a special 180-day market exclusivity patent, which essentially steals the product and creates a temporary monopoly.

Research and Development (R&D) Costs

A peer-reviewed study in the Journal of Health Economics estimated the average cost of bringing a new drug to market with post-approval research and development (R&D) costs was $2.8 billion. A single clinical trial could cost as much as $100 million, and the FDA usually approves about one in 10 clinically tested drugs. Just as significantly, it can take up to 15 years of research and development for a drug to be prescribed to patients. Even if a startup company had the $2.8 billion to develop and test the drug according to FDA rules, it still might not receive revenue for 10 or even 15 years.

Fast Fact

The FDA does not approve many drugs each year. In 2023, the FDA only approved 55 new drugs, yet that was one of the best years since 2018 (59 approvals).

Intellectual Property Challenges

Intellectual property hurdles are substantial for two reasons. First, patents are often taken out to use as legal weapons by huge companies to fight off their competitors even if they do not plan on completing trials for the drug. Second, legitimate patents are risky because they might run out, and often do, before the FDA approves the prescription, essentially creating a patent cliff from the get-go.

Market Access and Distribution Networks

Established pharmaceutical companies have long-standing relationships with hospitals, pharmacies, and healthcare providers, which can be difficult for new entrants to penetrate. Moreover, securing reimbursement from insurers and government programs (like Medicare and Medicaid in the U.S.) can be challenging.

Supply Chain and Manufacturing Capabilities

The pharmaceutical industry requires advanced manufacturing capabilities to produce drugs at scale. This includes complying with Good Manufacturing Practices (GMP) set by regulatory agencies, which ensure that drugs are consistently produced to high standards. The capital investment required for state-of-the-art manufacturing facilities, including the need to comply with stringent environmental, safety, and quality control standards, can be prohibitive for new compan♉ies.

Competition from Generic and Biosimilar Drugs

After a drug’s patent expires, generic or biosimilar versions can enter the market, which often significantly reduces the price of the original drug. The threat of generic competition is a major barrier for new pharmaceutical companies because it reduces the potential profitability of drugs, especially those targeting conditions with large patient populations. For example, in 2020, the generic version of Teva’s EpiPen (epinephrine injection) entered the market, meaning a lost competitive advantage.

What Are the Key Barriers to Entry in the Pharmaceutical Industry?

The main barriers to entry in the pharmaceutical industry include regulatory approval, high research and development (R&D) costs, intellectual property protections, market access and distribution networks, brand recognition, manufacturing compඣlexities, and competition from generic and biosimilar drugs.

How Long Does It Take for a Drug to Be Approved?

The process for a drug to be approved by regulatory agencies like the FDA typically takes around 10 to 12 years. This includes preclinical testing, clinical trials, and regulatory reviews. The timeline can vary depending on the complexity of the drug and the approval process.

What Is the Impact of Generic Competition on Drug Pricing?

The introduction of generic drugs leads to a significant reduction in the price of the original drug. As generics can be sold at a fraction of the brand-name drug's price, this competition pressures the original drug manufacturer to lower prices, thus affecting profitability. This means a drug tends to want to hold its IP and prevent other competition for as long as it can.

The Bottom Line

♛ The pharmaceutical industry presents high barriers to entry due to regulatory approval processes, significant R&D costs, and the complexities of manufacturing and distribution. Established companies benefit from patent protections, brand recognition, and strꦉong market access, which make it difficult for new entrants to compete. 

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