澳洲幸运5官方开奖结果体彩网

Who Are Meta's Main Competitors?

Almost every person on the planet has at least one social media account, whether that's to stay connected with family and friends, make money as an influencer, or share their ideas. Social media is a technology that helps link people, ideas, and thoughts together, building communities and networks in the virtual world. Meta (META) is, undoubtedly, the l♎argest ✱and most popular social networking company around.

Founded in 2004, the company's oldest social media site, Facebook, had 3.03 billion active monthly users as of the second quarter of 2023. The company reported revenue of about $32 billion for the same quarter. But some sites are trying to take away Meta's market share. Read on to find out more about Meta's biggest competitors.

Key Takeaways

  • Meta runs Facebook, the world's largest social media site.
  • Facebook competes with Instagram for users, even though Meta owns both.
  • Snapchat allows users to share photos and videos for as little as 10 seconds.
  • The professional networking site LinkedIn was purchased by Microsoft in 2016.
  • X allows users to share their thoughts in 280 characters.

Instagram

It may seem odd that Instagram is Facebook's largest competitor because it's 澳洲幸运5官方开奖结果体彩网:owned byಌ the same social networking behemoth. Meta bought the photo-sharing site in April 2012 for $1 billion. Instagram has been estimated to be valued at m༒ore than $100 billion, which is more than 100 times what Facebook paid for the site.

Instagram was created by Kevin Systrom and Mike Krieger, who launched it in October 2010. The platform had more than 2.35 billion monthly active users as of August 2023, up from one billion in June 2018 and two billion at the end of 2022.

While Facebook doesn't compete with Instagram for revenue, it does compete with it for users and the time those users spend on social media platforms. Here's a useful breakdown of Instagram's demographics:

  • Four out of 10 U.S. adults have an Instagram account
  • Women use Instagram more than men, with 44% reporting using the service, compared with 36% of men surveyed
  • Teenagers and younger adults are much more likely to use the service than older people
  • The average user of the Instagram Android app spent 53 minutes a day using it

Instagram is more popular with teenagers and younger adults because it’s simpler, more private, and very visual. In fact, 72% of teens are regular Instagram users. Teens appreciate their viewܫers aren’t necessarily the relatives they’ve connected with on Facebook, and they value the fact that they can express themselves easily on Instagram.

Fast Fact

Facebook purchased WhatsApp for a reported $19 billio🙈n in February 2014.

Snapchat

Snapchat (SNAP) is one of the newer kids on the social media block. The photo and video-sharing app was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown, and was released in 2011. As of the second quarter of 2023, Snapchat had 397 million daily active users.

The app is very popular with kids under the age of 16. It began as a way to share photos and vide🐓os that had a very short shelf life—they would disappear in seconds. Another popular feature is that it allows users to reach out only to the few people selected by a user—not to all their friends at once.

But how does it work? Users send a picture that the recipients can view for a short period of time—usually for 10 seconds. After that time, the picture vanishes. This allows teenagers and people of all ages to feel a ౠlevel of privacy. If a user adds a photo or video to their story, it disappears after 24 hours.

Snapchat went public in March 2017 but hasn't generated a profit. The company posted revenue of $1.07 billion for the second quarter of 2023.

LinkedIn

LinkedIn is a networking site aimed at professi🔯onals. Founded in 2002, the site officially launched in 2003. It is the main platform for professional profiles and recruiting and𝐆 links employers with potential employees. Companies use LinkedIn to find potential applicants, and applicants use it to find new jobs. 

The site has expanded, allowing users to post threads and comment🐻s on professional issues, accomplishments, and news. Like Facebook, users can also like and share posts created by others. The site is free to use but also offers premium services for people willing to pay an annual membership fee.

LinkedIn could present a picture of the future of the hiring process. Havin🅰g a LinkedIn profile could easily become a necessity for people seeking employment in the 𒐪future.

Microsoft purchased LinkedIn in 2016 for $126 per share. The 澳洲幸运5官方开奖结果体彩网:acquisition cost the company $26.2 billion—the largest and most expensive for Microsoft at the time. LinkedIn's 澳洲幸运5官方开奖结果体彩网:annual revenue exceeded $15 billion during the company's 2023 fiscal year.

X

X also competes with Facebook for users and engagement, but its whole point makes it less of a direct competitor than some of the other main social networking companies. The company first allotted 140 characters per post but doubled that to 280 characters ꦇin 2017.

The company was founded in 2006 as Twitter by 澳洲幸运5官方开奖结果体彩网:Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The site has more than 450 million monthly active users as of the first quarter of 2023 with 500 million posts each day. Roughly 238 million people used the social media platform on a daily basis as of the first quarter of 2023.

The site relies heavily on advertising for revenue. The company reported $4.5 billion in revenue for fiscal 2021—up from $3.2 billion the previous year. This is the most recent financial result available for the company after it went private. On Oct. 28, 2022, 澳洲幸运5官方开奖结果体彩网:Elon Musk bought the company and made the move to privatize the social media company. In April 202🃏3, the platform's parent compan🔯y officially changed its name to X Corp.

Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. Statistica. "."

  2. Meta Inc. "."

  3. Demand Sage. "."

  4. CNBC. "."

  5. Pew Research Center. "."

  6. Vox Recode. "."

  7. Snap Inc. "."

  8. LinkedIn. "."

  9. Demand Sage. "."

  10. Twitter Investor Relations. "."

Compare Accounts
The offers that appear in this table are from partnerships from which Investopedia receives compensation. This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace.

Related Articles