Blue Origin, Amazon (AMZN) founder Jeff Bezos' space company, launched its large rocket for the first time early Thursday.

After several postponed launches, the 320-foot-tall New Glenn rocket blasted off from Cape Canaveral Space Force Station in Florida at 2:03 ET a.m. and reached orbit. However, Blue Origin "lost the booster during descent" toward a platform in the Atlantic Ocean.

"The vehicle underpins our efforts to establish sustained human presence on the Moon, harness in-space resources, provide multi-mission, multi-orbit mobility through Blue Ring, and establish destinations in low Earth orbit," Blue Origin said.

By contrast, rival 澳洲幸运5官方开奖结果体彩网:Elon Musk's SpaceX has more than 400 total launches, according to its website.

The billionaires are competing to dominate the commercial space race.