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Brown-Forman Stock Plunges as Jack Daniel's Maker Warns of Economic Challenges

Bottles of Jack Daniel's American whiskey for sale in a store in Lisbon, Portugal
The maker of Jack Daniel's whiskey and other alcoholic beverages warned about the impact of macroeconomic volatility, soft consumer demand, tariffs, and sales of used barrels.

Zed Jameson / Bloomberg via Getty Images

Key Takeaways

  • Brown-Forman said it faces a challenging operating environment this year, and shares sank to a more than 11-year low.
  • The maker of Jack Daniel's whiskey and other alcoholic beverages warned about the impact of macroeconomic volatility, soft consumer demand, tariffs, and sales of used barrels.
  • Fiscal fourth-quarter profit and sales missed forecasts.

Brown-Forman (BF.B) was the worst-performing stock in the 澳洲幸运5官方开奖结果体彩网:S&P 500 Thursday after the maker of Jack Daniel's whiskey warned about a "challenging" economic outlook this year.

The company that also has brands such as Woodford Reserve, Chambord, and Korbel predicted the operating environment in fiscal 2026 will have "low visibility due to macroeconomic and geopolitical volatility as we face headwinds from consumer uncertainty, the potential impact from currently unknown tariffs, and lower non-branded sales of used barrels."

Brown-Forman sees both full-year organic sales and organic 澳洲幸运5官方开奖结果体彩网:operating income to drop by a low-single-digit percent.

CEO Expects 'Continued Headwinds'

CEO Lawson Whiting said Brown-Forman faced "softening consumer demand" as well as "an exceptionally challenging macroeconomic environment," and that it expects "continued headwinds."

The company reported fiscal 2025 fourth-quarter earnings per share of $0.31, with revenue falling 7% year-over-year to $894 million. Both were short of🌞 Visible A🐬lpha forecasts. 

Shares of Brown-Forman sank more than 15% in recent trading to their lowest level since September 2013.

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