Running a financial services firm is more than just driving business results. “The Deep Dive” host Jay Hummel explores this topic with꧋ David Peacock, CEO of Messick Peacock and Associates, a wealth management firm serving high-net worth families in Dallas, Texas. They discuss the founder mentality, and explore how firm leaders can foster an environment that attracts talented, hardworking, and happy advisors, which will help dri🍒ve business results. These days, firm leaders should foster a flexible working environment, and keep core values front and center with their team of advisors and their clients.

David Peacock: David is the managing partner and CEO of Messick Peacock and Associates in Dallas. Previously, he was a wealth management advisor with Northwestern Mutual. David is on the board of directors for the Texas Business Hall of Fame. He graduated from Southern Methodist University (SMU) and lives in the Dallas Metroplex with his wife, Laurie, and their three children.