Comcast (CMCSA) became the latest media company to jump on the bundling bandwagon, announcing Tuesday that it will offer its customers a combination of its Peacock, Netflix (NFLX), and Apple TV+ (AAPL) streaming services in one package.

Comcast 澳洲幸运5官方开奖结果体彩网:Chief Executive Officer (CEO) Brian Roberts told MoffettNathanson’s 2024 Media, Internet & Communications Conference in New York that its cable, broadband, and mobile subscribers will be able to get the bundle, called StreamSaver, later this month.

While he didn’t give a price for StreamSaver, Roberts noted that it would come at a “vastly reduced price to anything in the market today.” Peacock currently starts at $5.99 a month, Netflix at $6.99 a month, and Apple TV+ at $9.99 a month.

The move comes as rival companies are joining forces to make their products more competitive. Last week, Disney (DIS) and Warner Bros. Discovery (WBD) said they will offer Disney+, Hulu, and Max in one package. In February, those two, along with Fox (FOX), announced that they had reached agreement on a joint venture to provide a streaming sports service later this year.

Comcast shares were little changed as of about 1 p.m. ET Tuesday. They’ve lost about 9.5% of their value so far this year.