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Deckers Stock Plunges as Hoka Maker Does Not Issue FY Outlook on Tariff Pressure

 the Deckers Outdoor Corporation (Deckers Brands) logo is seen displayed on a smartphone screen.
H𒅌oka parent Deckers ♎Outdoor, which makes many of its products in China, projected first-quarter sales that lagged estimates.

 Thomas Fuller / SꦇOPA Images / LightRocket via Getty Images

KEY TAKEAWAYS

  • Deckers Outdoor shares are tumbling Friday after the Ugg and Hoka parent did not issue a full-year outlook because of uncertainties around tariffs.
  • The company, which makes many of its products in China, said it expects second-quarter net sales of $890 million to $910 million, below Visible Alpha consensus.
  • Citi analysts Friday stuck with their buy call and $150 price target on the stock, saying a "stock sell-off provides an especially favorable entry point."

Deckers Outdoor (DECK) shares are tumbling by nearly a fifth in Friday trading after the Ugg and Hoka parent did not issue a full-year outlook because of uncertainties around tariffs.

"Given the macroeconomic uncertainty related to evolving global trade policies, the Company will not be providing full year guidance for fiscal year 2026 at this time," Deckers said.

The company, which makes many of its products in China, said it expects fiscal first-quarter net sales of $890 million to $91𓃲0 million, below Visible Alpha consensus. The disappointing outlook outweighed quarterly results that came in above estimates. Deckers reported fourth-quarter earnings per share of $1.00 on revenue of $1.02 billion.

Citi analysts Friday stuck with their buy call and $150 price target on the stock, saying "any stock sell-off provides an especially favorable entry point."

Deckers Brands also said it had appointed Cynthia L. Davis as chair of its board, effective immediately, succeeding M𝕴ichael F. Devine III, who is retiring after six years in the role and 14 on the board.

Deckers shares are down 50% sꦏo fa⛎r this year entering Friday.

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