澳洲幸运5官方开奖结果体彩网

Dress-Code Changes and Handwritten Notes Are Some of Starbucks' Latest Changes

A Starbucks coffee shop in New York City

 Beata Zawrzel / NurPhoto via Getty Images

Key Takeaways

  • Starbucks CEO Brian Niccol has been busy with a turnaround plan at the coffee chain since taking over last fall.
  • His changes include revamping cafes, prioritizing speed, bringing back handwritten messages on cups, and an updated dress code.
  • A recent Deutsche Bank survey suggested that price may be even more important to coffee drinkers. Starbucks is set to report its next quarterly earnings on Tuesday.

The Starbucks (SBUX) makeover continues, affecting🍬 both the shops and the people who staff them. We'll learn more about how it's going over with customers next week.

The company’s “澳洲幸运5官方开奖结果体彩网:Back to Starbucks” campaign, geared toward bringing customers back to the global coffee chain, is evolving as 澳洲幸运5官方开奖结果体彩网:CEO Brian Niccol, who took over last fall, continues to make changes to the company’s appearance and operations. ♓“Our problems are fixable," Niccol said in O♐ctober. "Most of what we need to do is in our control."

The coffee chain is 澳洲幸运5官方开奖结果体彩网:revamping its cafes in a bid to make them feel more cozy and welcoming, 澳洲幸运5官方开奖结果体彩网:prioritizing efficiency and speed by making it a mission to get customers their orders within four minutes, and 🌳restoring its condiments bar.

Starbucks has also brought back something divisive: Shaꦕrpies.

Messages on To-Go Cups Make a Comeback

If your 澳洲幸运5官方开奖结果体彩网:Starbucks order recently came to you with hearts or a smiley face on it, the barista probably wasn’t flirting with you. Workers were 澳洲幸运5官方开奖结果体彩网:required to write messages o🧔r doodles on every to-go cup as of January. Starbucks did not immediately respond to Investopedia’s request for comment, but The Wall Street Journal recently reported that customer reactions are running the gamut from delighted, to confused— to indifferent.

The worker drawing your doodle might also dress a little differently. Earlier this month, the coffee chain earlier this month announced plans to update its dress code for a “more consistent coffeehouse experience" that bolsters the brand.

“We’re evolving our dress code in all stores to focus on simplified color options that allow our iconic green apron to shine and create a sense of familiarity foꦇr our customers, no matter which store they visit across North America,” said Starbucks. 

The updated look will require workers to pair their green apron with a company-branded shirt, two of which are provided gratis, or a sꦐolid black shirt with khaki, black, or blue denim bottoms. Previously, baristas could wear any color top or bottom with their apro♎n.

The look of the cafes and workers isn’t what has kept customers away from Starbucks, though: It’s the price, according to a recent Deutsche Bank survey. Starbucks is expected to report its earnings next Tuesday, while shares are down about 9% this year.

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  1. The Wall Street Journal. "."

  2. Starbucks. "."

  3. Deutsche Bank. "Brew Tracker: March 2025"

  4. Starbucks. "."

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