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E.l.f. Beauty Stock Rises After It Disputes Short-Seller's Report

E.l.f. cosmetics seen in July 2023.

Gabby Jones / Bloomberg via Getty Images

Key Takeaways

  • E.l.f. Beauty called claims that it overstated its revenue meritless and said it "was fully confident in our financial statements."
  • The beauty brand's statements come after the short-seller, Muddy Waters, alleged it had inflated its revenues for three quarters.
  • E.l.f.'s stock prices plunged after Muddy Waters' allegations on Wednesday, but have since recovered.

E.l.f. Beauty Inc (ELF) called a short-seller’s report meritless a day after its 𒉰publisher, Muddy Waters Research, accused the cosmetics company of overstating its𓃲 revenue.

Muddy Waters in its report alleged that e.l.f. exaggerated its revenue by as much as $190 million over the past three quarters. The write-up claimed e.l.f.—which imp𒅌orts most of its products—reported risi﷽ng revenues and inventory levels at the same time as it was importing far fewer products.

"To sell something, you have to actually have it," Muddy Waters CIO Carson Block told CNBC.

E.l.f.’s stock price rose Thursday after the company issued a statement saying that Muddy Waters’ claims had no merit and that it was "fully confident in our financial statements." The shares were recently up about 4%, shaking of𝓡f lows seen intraday Wednesday.

The beauty brand said it asked U.S. Customs and Border Protection to keep its import data confidential in early 2024, meaning Muddy Waters assessed data that “does not include a substantial maꦫjority of our actual U.S. imports.”

“Muddy Waters has made numerous inaccurate statements about e.l.f. Beauty and our business by relying upon incomplete data and flawed assumptions, omitting critical context, and presenting speculation as fact," the cosmetics company said in its statement.

E.l.f. shares remain down about 14% this year.

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  1. Muddy Waters Research. "," Nov. 21, 2024.

  2. CNBC. ".

  3. e.l.f. Beauty Inc. "," Nov. 21, 2024.

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