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7 Products That Are Getting Cheaper

The COVID-19 epidemic imposed an economic shock on economies worldwide. With lockdowns and businesses forced to close or with capacity restrictions, consumer spending habits drastically changed. Although 澳洲幸运5官方开奖结果体彩网:e-commerce boomed—Amazon thrived during the pandemic—U.S. consumer prices dropped.  From January to May 2020, the CPI dropped from 2.5% to 0.1%.

Massive fiscal stimulus and effective vaccines helped the U.S. economy gather steam, pushing the 澳洲幸运5官方开奖结果体彩网:Consumer Price Index (CPI) up 4.2% in April 2021 from the previous year. Consumer spending also increased and continues to do so—by 0.2% to $46.7 billion in October 2023. With consumers opening up their wallets, manufacturers and service providers are competing to grab 澳洲幸运5官方开奖结果体彩网:market share. Here a🎀re some products that are getting cheaper.

Key Takeaways

  • Consumer spending habits changed during the COVID-19 pandemic.
  • E-commerce thrived, prices increased, and consumer spending rose during and after the pandemic.
  • Products are getting more expensive, notably gym memberships, mortgages, books/audio books, fast food, hotels, televisions, and solar panels.

1. Gym Memberships

Before the pandemic, many workouts were subscription-based, but during the pandemic, gyms were forced to close, and people found alternative ways to stay fit using in-home equipment and mobile apps. According to a survey by CNBC, almost 50% of gym members said they did not plan on renewing their memberships post-pandemic.

To attract business, then, many trainers are offering free content o𒆙n social media, and big-name gyms, such as Planet Fitness and Gold’s Gym are offering on-demand workouts for free.

2. Mortgages

Mortgage rates have hit a new all-time low. According to CNET, both the 15-year fixed and 30-year 澳洲幸运5官方开奖结果体彩网:fixed mortgage rates both declined in April 2021. For 澳洲幸运5官方开奖结果体彩网:variable rates, the 5/1 adjustable-rate mortga✱ge also ticked downward.

Although the expected uptick in the economy could stimulate 澳洲幸运5官方开奖结果体彩网:inflation, and mortgage rates are expected to increase a little in 2021, experts do not expect the average rate to go above 4%. The average 30-year fixed mortgage rate was 3.17% in April 2021 according to Freddie Mac.

3. Books and Audio Books

Many stores and restaurants now have apps, and they offer incentives and rewards to their users. For example, Audible, owned by Amazon, is offering thousands of free audiobooks, kids’ books, and novels and books for adults also, with a free tr🥂ial. Libby is an app that gives access to library books and audiobooks from your phone, usually for free. Users borrow e-boo🦋ks by signing in with their local library card.

4. Fast Food

Perhaps not the healthiest of loyalty perks, 澳洲幸运5官方开奖结果体彩网:fast food chains like Chick-fil-A and Mcdonald's offer freebies for their app users. Each mobile order with Chick-fil-A goes toward earning a complimentary treat, such as Chick-n-Minis to ice cream cones. McDonald's gives free items to app users that change each week, for example, a free breakfast sandwich with an order of a McCafe and $2 off any order𝐆 over $10♋.

Important

The Consumer Price Index increased by 0.1% in November 2023 from the previous month. On an annual basis, the index rose by 3.1% in November 2023.

5. Hotels

According to NPR, the U.S. hotel industry suffered its worst year ever in 2020 because of the pandemic. Revenue per available room was down nearly 48%, and the outlook for the hotel industry is not expected to improve until 2024, according to the American Hotel & L🅺odging Association.

This means that hotels will continue to keep their prices low to stimulate business travelers as well as leisure seekers. Business travel accounts for 60% to 65% of all revenue in the hotel industry, but business conferences have gone virtual during the pandemic, and a report by the AHLA predicts that business travel will still be down 85% in 2021 compared with two years ago.

6. Televisions

TVs have been getting cheaper for decades. In 2011, The New York Times reported that increased manufacturing had created oversupply and put pressure on manufacturers and retailers to lower prices. The decreasing price trend has continued. According to the 澳洲幸运5官方开奖结果体彩网:Bureau of Labor Statistics (BLS), between 2018 and 2019, the averageꦡ price of TVs slipped almost 20%.

Demand is down, and Nielsen data  that people are spending more time holding their phones than in front of their TV sets.🎃 With less demand for actual TVs, there’s less reason for manufacturers tཧo price them highly.

TV manufacturers are earning revenues in other ways, namely, through advertising. Most new TVs are smart TVs and come with built-in software from either the manufacturer or a 澳洲幸运5官方开奖结果体彩网:third party 🧸✅like Roku. The TV manufacturers reap a percentage of the advertising revenues from the software and third parties.

7. Solar Panels

Better manufacturing, increased plant size, and economic incentives are driving down the cost of solar panels, says a study by Kavlak, McNerney, and Trancik, 2018, published in the journal Energy Policy. The price of solar equipment reportedly dropped by 89% in the decade since 2009, and prices for solar are expected to continue to drop through the year 2050.

However, the cost of installing solar technology may see an uptick as federal rebates and incentives expire and are not renewed.  According to the Solar Nerd, price trends vary from state to state. Still, the median price of a home solar installation dropped from approximately $57,000 in 1999 to $24,000 in 2019. That’s over 50%. If you are thinking of going solar, do so now, and your return will come sooner.

What Is the Consumer Price Index?

The Consumer Price Index is an economic index that measures the change in prices of goods and seﷺrvices that consumers purchase. The index is calculated month𓄧ly by the Bureau of Labor Statistics. It is among the widely-used measures for inflation (and deflation) in the U.S. economy.

What Drives Consumer Spending?

Factors such as a healthy labor market and higher incomes are what primarily drive consumer spending up. People who are gainfully employed and have regular wages are able to make purchases—both necessaꦍry and discretionary. This, in turn, increases demand for goods and services. Other key factors that help boost (or curb) consumer spending incl🐈ude interest rates and prices. For instance, when rates and prices increase, consumers may be less likely to spend. But when they drop, people tend to open up their wallets more freely.

What Is Consumer Confidence?

Consumer confidence is a measure of how consume🐭rs feel about the economy. Consumers are surveyed about the present state of the economy and about their expectatioꦰns in the future. Economists and governments use this metric to measure the health and well-being of the economy.

The Bottom Line

Price trends vary depending on the product and the economy. While some products will go up in price, particularly when an economy is growing, and inflation pushes up prices, other products will see a price decline. Ultimately, price trends reflect changes in lifestyles, technology, public and private ꦛinvestment, and government policies and regulation.

Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. U.S. Bureau of Labor Statistics. "."

  2. BEA. "."

  3. CNBC. "."

  4. CNET. "."

  5. Freddie Mac. "."

  6. Bureau of Labor Statistics. "," Page 1.

  7. NPR. "."

  8. AHLA. "."

  9. The New York Times. "."

  10. U.S. Bureau of Labor Statistics. "."

  11. Next TV. "."

  12. ScienceDirect. "."

  13. Fast Company. "."

  14. Recharge News. "."

  15. The Solar Nerd. "."

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