Alphabet’s (GOOGL) Google is bringing “AI mode” to all users in the U.S. starting today, a move CEO Sundar Pichai called a “total reimagining of search.”

AI mode integrates an AI chatbot toܫol into search. Google showcased the offering, now free for all users, at its I/O conference Tuesday.

The tool allows users to converse within Google Search the way they would with AI chatbots like 澳洲幸运5官方开奖结果体彩网:OpenAI's ChatGPT. AI modeཧ will appear as a tab alongside news, images, and others, the company said. 

The addition builds on Google’s existing AI Overview offering, which the company announced at 澳洲幸运5官方开奖结果体彩网:last year’s I/O event. AI Overview usa🦹ge has climbed to 1.5 billion monthly users, Picꦯhai said. 

'VIP Pass for Google AI' Also Announced

Google also announced a 🙈subscription💝 service called Google AI Ultra, which the company called a “VIP pass for Google AI.”

AI Ultra, currently available to U.S. users for $249.99 per month, includes access to the new Gemini 2.5 Pro Deep Think mode for research and the AI filmmaking tool Flow, among other features. The company also expanded its $19.99 Google AI Pro plan to include “a full suite of AI products with higher rate limits and special features compared to the free version.”

Google’s Gemini has seen a 澳洲幸运5官方开奖结果体彩网:larger increase in usage between September and March than its primary competitors, Meta AI, and ChatGPT, according to research from Morgan Stanley. In March, about 40% of Morgan Stanley survey respondents said they used Gemini on a monthly basis, compared with ChatGPT’s 41% and Meta AI’s 39%.

Shares of Alphabet slid about 1.5% in Tuesday trading. The stock is down about 13% in 2025 so far.