Home Depot Inc. (HD) announced Tuesd🌼ay it has become an official corporate partner of the National Collegiate Athlet🌼ic Association (NCAA).

The three-year agreement gives Home Depot rights across all 90 men’s and women’s NCAA championships. The announcement comes just as college basketball’s “澳洲幸运5官方开奖结果体彩网:March Madness” tournament is set to get underway, coinciding with the start of Home Depot’s key spring sales season.

The company explained that it will launch its “How to March Madness” campaign March 17, when teams are selected for the tournament. The campaign will involve a content series to assist do-it-yourselfers to get their spring projects done, and will feature former Louisiana State University and NBA great Shaquille O’Neal.

The series will be available online and be showcased in advertisements on the tournament’s broadcasting partners, CBS, TBS, TNT, TruTV, and Disney Co's ESPN. 

Shares of Home Depot hit a more than two-year high earlier this month. They’ve added nearly a third of their va🅷lue in the past year. Tuesday, they closed up 0.8% at $374.54.