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Lululemon Says 'Wellbeing Burnout' Is a Thing

A Lululemon store in New York on Aug. 22, 2024

Yuki Iwamura / Bloomberg via Getty Images

Key Takeaways

  • A Lululemon survey found that vast majority of respondents are doing more to improve their wellbeing than a year ago.
  • However, nearly half of respondents say they've experienced "wellbeing burnout" due to societal pressures and other factors.
  • The activewear company's stock is down nearly 50% this year.

The pursuit of wellbeing is making p𝓡eople feel unwe✨ll.

That's according to Lululemon Athletica's (LULU) annual Global Wellbeing Report, which found that nearly two-thirds of survey respondents "are struggling with this growing societal demand to support their wellbeing in specific ways."

Almost half of respondents say they've experienced what the company calls "wellbeing burnout." Respondents cited things like "overwhelming societal expectations," conflicting information about improving wellbeing, and loneliness as sources of stress.

Lululemon Says 'Moving With Others' a Remedy

According to the activewear company, a remedy for wellbeing burnout is "moving with others," noting that respondents who say they "use physical activity as an opportunity to socialize with others report 23% higher wellbeing." (Lululemon offers group fitness classes, naturally.)

Shares of Lululemon are down nearly 50% in 2024. Last month, 澳洲幸运5官方开奖结果体彩网:Chief Executive Officer (CEO) Calvin McDonald said the company has a 澳洲幸运5官方开奖结果体彩网:"newness" problem, admitting that customers had hoped to see more seasonal updates to "color, print, patterns and silho꧑uettes."

The online wellbeing survey involved 16,000 t🦋otal respondents last spring across 15 markets where Lulelemon operates. 

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