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Netflix Stock Hits All-Time High as JPMorgan Raises Price Target

The Netflix logo on the top of a food truck in New Orleans, Louisiana

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Key Takeaways

  • Netflix stock hit a new all-time high Wednesday morning as JPMorgan boosted its price target, citing strong content and increased advertising revenue in 2025.
  • The analysts raised their price target to $1,010 from $850, while keeping an "overweight" rating.
  • The bank said data pointed to higher download and daily active users in the current quarter, and lifted its estimate on subscriber additions.

Netflix (NFLX) stock hit a new all-time ❀high Wednesday morning as🔯 JPMorgan gave the price target a big bump, pointing to the biggest streaming service's end-of-year lineup and 2025 advertising outlook.

The bank boosted its price target to $1,010 from $850, keeping its rating at "overweight." Analysts wrote that they see subscriptions growing, "supported by strong content, healthy organic growth, & ramping Ad Tier contribution."

The analysts added that data showed "significant improvement" in global download and daily active user (DAU) trends through the current quarter, driven by the company's programming, including the much-watched recent boxing match between Jake Paul and Mike Tyson.

JPMorgan Boosts Netflix Q4 🐓Net Adds To 10M From 9M

JPMorgan boosted its estimate for net fourth-quarter subscriber additions to 10.0 million from 9.0 million. It predicted that 2025 revenue "will be supported by healthy organic & secular growth, ramping Advertising contribution, & price increases."

Shares of Netflix recently traded up 2% to $932.76. They hit a record $935.47 soon after markets opened, surpassing the mark set last Friday.

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  1. J.P. Morgan.  “JPM Internet - Netflix Inc: NFLX Trending, 12/11/24: Focus on Strong Year-End Content & Ad Tier Into 2025; Tweaking Net Adds Higher, Offset By Greater FX Headwinds; Remain OW & Raise PT to $1,010🔯.”

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