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Netflix Stock Tumbles Friday—Why Analysts Say They’re Still Bullish on the Streaming Giant

The Netflix logo on display on a company building.

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Key Takeaways

  • Netflix shares tumbled Friday after the streaming giant gave weaker-than-expected revenue guidance and said it would stop reporting subscriber numbers.
  • However, analysts said Netflix could be well positioned to gain with strong fundamentals and dominance in the streaming market.
  • Bank of America analysts raised their price target for the stock, citing updated forecast figures and several growth drivers.
  • Wedbush said that the focus on financial metrics rather than membership numbers reflects the company's evolution into a slow-growth, high-profit business.

Netflix (NFLX) shares tumbled more than 8% on Friday after the streaming giant reported first-quarter earnings beating analyst estimates, but gave 澳洲幸运5官方开奖结果体彩网:weaker-than-expecte🍸d revenue guidance and said it wou🎶ld no longer report subscriber numbers starting in 2025.

However, analysts remained bullish, citing Netflix's dominance in the streaming space and strong fundamentals with some even raising their 澳洲幸运5官方开奖结果体彩网:price target and saying they "welcome" the coming subscriไber💝 reporting changes.

Bank of Americ🦩a Raises Price Target, Citing Updated Full-Year Forecasts

Bank of America analysts raised their price target for the stock to $700 from $650 citing updated forecast figures and several growth drivers.

Netflix updated its revenue growth expectations for the full 2024 year, saying that the company "expect[s] healthy revenue growth of 13% to 15%." In the final quarter of 2023, the company had simply said it expected "healthy double digit revenue growth." The c🌃ompany also updated its operating margin projections for the full 2024 year to 25% from 🍸24%.

Bank of America said its higher price objective "reflects 25x (unchanged) our updated CY25E EBITDA forecast," which is supported by Netflix's "world-class brand, leading global subscriber base, position as an innovator and increased visibility in growth drivers."

Those drivers include ramping its advertising business, continued benefits from Netflix's crackdown on password sharing, its strong content slate for 2024, subscriber runway in developing markets, and pricing.

Macquarie Welcomes Shift Away From Reporting Subscriber ๊Growth

"Investors will complain about lack of metrics to use, but [Macquarie] welcome[s] the decision," Macquarie analysts said, with analysts noting that Apple (AAPL) made a similar change in reporting metrics moving away from iPhone units to focus on fundamental metrics, adding that they "hope that Netflix will provide more meaningful engagement metrics and more ad tier-related info over time.

The firm maintained its "outperform" rating saying that the streaming company has "plenty of upside" as "it builds its ad business and can raise prices selectively."

Subscriber Reporting Change Reflects Evolution to 'Slow-Growth, High-Profit Business,' Wedbush Says

Wedbush analysts wrote that they found Netflix’s decision to stop reporting subscriber metrics "consistent with our oft-repeated assertion that Netflix would inevitably pivot from a high-growth, low-profit business to a slow-growth, high-profit business."

The firm maintained its "outperform" rating, saying that "Netflix has reached the right formula with global content creation, balancing costs, and increasing profitability."

Before the earnings report, Wedbush had removed Netflix from its "Best Ideas List," saying that the analysts anticipate "it will be much harder for Netflix to impress investors in 2024 vs. 2023."

Netflix shares were down nearly 9% at $555.62 around 3:15 p.m. ET Friday. Despite Friday's losses, the stock has gained nearly 15% since the start of 2024.

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  1. Bank of America. "Netflix Big Q1 and more to come."

  2. Netflix. "."

  3. Netflix. "."

  4. Macquarie. "Netflix Big Q1 and more to come."

  5. Wedbush. "Netflix (NFLX) Long Awaited Transition Talk has Arrived; Reit OP, $725 PT."

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