澳洲幸运5官方开奖结果体彩网

Nike Stock Slides as Analyst Says Turnaround Will 'Take Time'

Nike store in Berlin.

Bloomberg / Getty Images

Key Takeaways

  • Nike shares fell Friday after the company's predicted a larger fourth-quarter revenue decline than Wall Street expected.
  • Several analysts dropped their price targets following the results, with one noting Nike's turnaround efforts will "take time."
  • The results represented Nike's second quarter under new CEO Elliott Hill.

Shares of Nike (NKE) tumbled Friday after the company delivered 澳洲幸运5官方开奖结果体彩网:disappointing revenue guidance the day before, with several analysts optin🔜g to low🔴er their price targets. 

The sneaker giant’s turnaround effort under 澳洲幸运5官方开奖结果体彩网:new CEO Elliott Hill is going to “take time,” JPMorgan analysts said, dropping their price target to $64 from $73. “We continue to anticipate a ‘crawl, walk, run’ setup,” the analysts added, with investors likely having to wait until the back half of fiscal 2026 for ꦦNike to start walking. 

On the company’s earnings call, CFO Matt Friend said Nike’s fiscal 2025 fourth-quarter sales are expected to fall in the low end of “mid-teens” year-over-year, while analysts had projected a roughly 12% decline, according to Visible Alpha. Nike's third-quarter revenue decline was not as severe as Wall Street expected, but JPMorgan noted this year's sales were lifted by Cyber Monday, which did not fall within Nike's third quarter last year. 

Meanwhile, UBS analysts said they "don't believe Nike has improved its product assortment or marketing enough yet to ensure trends won't get worse," lowering their target to $66 from $73. Deutsche Bank trimmed its target to $77 from $80.

Nike shares fell more than 6% intraday Friday and have lost about a third of their value over the past 12 months.

Do you have a news tip for Investopedia reporters? Please email us at
Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. JPMorgan. "NIKE, Inc.: Mgmt Follow-Up Takes; “Turns Take Time” w/ #’s Moving Lower; Neutral w/ PT to $64."

  2. UBS. "Nike Inc. Disappointing 3Q Report; Lower Price Target to $66 and Stay Neutral."

  3. Deutsche Bank. "Nike, Inc. Ripping the Band-Aid Off; Tgt $80 to $77."

Compare Accounts
The offers that appear in this table are from partnerships from which Investopedia receives compensation. This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace.

Related Articles