A water-maker’s stock made a bit of a splash this🧜💟 morning.

A TikTok user's elaborate morning routine—and the unmissable presence of a specific bottled water brand—piqued investors’ interest Monday, with shares of Saratoga Spring Water’s parent company, Primo Brands (PRMB) rising nearly 3% at earlier highs.

In a TikTok video that went viral over the weekend, user Ashton Hall takes viewers along on a routine he said changed his life: He wake🐓s up before 4 a.m., doing a slew of activities before many start their work days, including push-ups on a balcony before the sun rises and a quick swim. In the video, he also smears banana peel on his face—and he usually has a blue glass bottle of Saratoga Spring Water nearby.

The water isn't just for drinking. Hall also dumps it in a bowl of ice and dunks his face in it (more than once) and uses it to rinse his mouth after brushing his teeth.

Primo Brands is the company that emerged after the merger of Primo Water and BlueTriton Brands closed in November. Ice Mountain, Pure Li🌳fe, and Poland Spring 🐬are other water brands produced by the company. 

Hall's original video has nearly 100 million views, spawning memes, jokes and imitations across social media. Many center the distinctive blue-glass bottle; even the NFL's Detroit Lions are in on it, with the team earlier today sharing a still of Hall's face submerged in water with the caption "Happy Monday, time to lock in" on X.

It may be that folks have have moved on from the "澳洲幸运5官方开奖结果体彩网:collateralized burrito obligation" jokes that were hard to miss last week. Traders, meanwhile, have for now moved a bit from the stock, which was recently up less than 1%.