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"Silver Tsunami": Challenges and Opportunities of an Aging Population

Silver Tsunami: The demographic shift caused by the increasing number of older adults in society, led by the baby boomer generation.

Investopedia / Tara Anand

What Is the Silver Tsunami?

The term "silver tsunami" refers to the profound social and economic changes being caused by the aging of the large segment of the U.S. population known as the baby boom generation, born in the years 1946 to 1964.

The term🦩 is considered b🎀y some to be ageist and offensive.

Whatever it is called, the aging of the baby boom generation creates both opportunities and challenges for a💫ll of society.

Key Takeaways

  • The aging of the U.S. population creates economic challenges including greater healthcare costs and shortages of experienced workers.
  • Employers have to adjust to a wave of retirements by their most experienced people.
  • On the positive side, people are living longer, staying healthier, and continuing to contribute to society.

Understanding the Silver Tsunami

The term silver tsunami began to be heard at the start of the 2000s. An early reference appeared in a September 2001 report from the Pew Internet & American Life Project, which highlighted a surge of internet users, then ages 50 to 64, calling the trend a “silver tsunami.”

More than 20 years later, the tsunami rolls on.

Baby boomers are not the first people to reach their 70s, 80s, 90s,🍃 or even pass 100, of course, but their sheer numbers have magnified their impact. Two excerpts from a May 2023 report from the U.S. Census Bureau tell the story:

  • “In 2020, there were 55.8 million people age 65 and over in the United States (16.8% of the total
    population), up 38.6% from 40.3 million in 2010.”
  • “The share of the population age 65 and over more than doubled between 1940 and 2020, from less than 7% to nearly 17%.”

The trend is not confined to the United States, instead playing out to varying degrees around the world. According to the World Health Organization (WHO), “Every country in the world is experiencing growth in both the size and the proportion of older persons in the population.”

The WHO predicts that the number of people ages 60 and older worldwide will increase from 1 billion in 2020 to 1.4 billion in 2030 and 2.1 billion by 2050. What’s more, while this trend “started in high-income countries (for example, in Japan, 30% of the population is already over 60 years old), it is now low- and middle-income countries that are experiencing the greatest change.”

The Impact of an Aging Population

The impaꦓct of this de💎mographic shift may be felt in virtually every sector of the economy.

As the International Monetary Fund (IMF) puts it, “the most formidable demographic challenge facing the world is no longer rapid population growth, but population aging.”  

That challenge is cropping up in several ways. For example, employers can face worker shortages as more pe༺ople retire.꧅

A January 2023 report from the Federal Reserve Bank of Atlanta noted that there were, at that point, 1.7 job openings in the U.S. for every available worker. “A retirement boom coupled with a shrinking pool of younger people means the labor force is not replenishing itself,” the report said, adding that those demographic factors could “explain fully half of the gap between labor supply and demand.”

The declining labor force in the U.S. is also creating new challenges for the 澳洲幸运5官方开奖结果体彩网:Social Security system, which functions because contributions from current workers help fund the benefits paid out to retirees. “The ratio of workers paying Social Security payroll taxes to people drawing benefits has dropped from four-to-one in 1965 to just under three-to-one in 2022,” the Bipartisan Policy Center reported in April 2023.

Challenges for Employers

The wave of retirements has presented challenges for employers in recent years. But the impact has varied among indust🦩ries.

The 澳洲幸运5官方开奖结果体彩网:manufacturing sector, for example, faces both a worker shortage and a skills shortage. A 2021 report from Deloitte and the Manufacturing Institute predicted that from 2020 to 2030, the manufacturing sector would need to fill some 4 million jobs, 2.5 million of those resulting from retirements. However, the report also foresaw 2.1 million jobs going unfilled due to a lack of necessary skills among younger workers.

The problem may be especially acute in the 澳洲幸运5官方开奖结果体彩网:healthcare sector. A 2021 Mercer study predicted retirement-driven shortages of primary care physicians, nurses, and mental health professionals in many parts of the U.S. by 2026. Lower-paid healthcare workers may be in especially short supply, with a projected 3.2 million jobs going unfilled.

All thi♓s isܫ happening, of course, at a time when an aging population is putting ever-greater demands on the healthcare system.

For many employers, the challenge will be attracting and retaining workers, along with the need for increased on-the-job training to close the skills gap. The situation may also꧑ call for an increased investment in technology to help take up some of the slack. Immigration could play a role as well.

Promoting Healthy Aging

The silver tsunami isn’t driven simply by🃏 the size of the older population, but by the fact that life expectancy has grown markedly over the decades.

A man reaching age 65 in 1960 had an average life expectancy of 12.8 additional years. For a woman, the figure was 15.8 years. By 2016, that had increased to 18.0 years for men and 20.6 years for women.

A large part of that increase can be attributed to advances in medical care and a better understanding of the behaviors that contribute to healthy (or unhealthy) aging. The National Institute on Aging, for example, cites “staying active, making healthy food choices, getting enough sleep, limiting your alcohol intake, and proactively managing your health care” as ways to promote healthy aging.

But while Americans are living longer on average, and many are enjoying mor🍷e robust health later in life, healthcare costs remain a problem for a significant portion of the population and society in general.

According to a Fidelity Investments study, a single person age 65 in 2023 is likely to need about $157,500 to cover their 澳洲幸运5官方开奖结果体彩网:healthcare expenses in retirement, a figure that doubles for the average retired couple.

Economic and Societal Opportunities

The silver tsunami can provide some golden opportunities. Living longer gives many men and women time to do more of the things that interest them, whether it’s travel, pursuing 𒅌hobbies, or devoting themselves to their families and communities.

And of course, many older people continue to work well past traditional retirement age, sometimes because they need to for economic reasons but often because they want to work and their employers value th🐼eir experience.

In addition, the prospect of living longer encourages people to save and invest, resulting in what economists call a 澳洲幸运5官方开奖结果体彩网:demographic dividend for the nation.

The Richest Generation

At the same time, older people often have money to spend. As the most recent AARP Longevity Economy Outlook report found, “In the five largest consumer product categories, those age 50 and older in 2020 were responsible for roughly half or more of global spending. These five were health (60%), miscellaneous goods and services, which include professional and financial services (52%), housing and utilities (51%), food and non-alcoholic beverages (49%), and transport (49%). They also account for most of the spending on recreation and culture (53%) and furnishings and household maintenance (50%).”

The report added, “Through its spending on goods and services, the 50-plus population supported one-third of the world’s jobs in 2020, or just over 1 billion jobs, generating $23 trillion in labor income. By 2050, those age 50 and older are projected to support 1.5 billion jobs (38% of jobs worldwide), and their impact on labor income will more than double to $53 trillion.”

What to Expect in the Future

The youngest baby boomers turned 60 in 2024. The silver tsunami has far from ebbed. While much of its future impact may 🐟be beyond predicting, a few trends seem likely.

Slower Economic Growth

An aging population is generally associated with slower economic growth due to declining labor force participation. Experts differ, however, on how much of a slowdown to expect or whether other factors, such as investments by businesses to increase productivity, might mitigate it.

Greater Healthcare Spending

Because older people tend to spend more on prescription drugs and other healthcare, companies in those sectors of the economy are likely to benefit. For example, a Peterson-KFF analysis of U.S. government data found that in 2019, the 65-plus cohort accounted for 35% of healthcare spending while representing just 17% of the population.

Changes in Housing

With many Americans wanting to age in place, the demand for what the Census Bureau calls “aging-ready homes” is likely to grow. At a minimum, the agency says, such homes need to have three features: a step-free entryway into the home and a bedroom and full bathroom on the first floor.

Demand for nursing homes and assisted living facilities is also likely to rise at the older end of the aging spectrum. As the Population Reference Bureau notes, “the proportion of older adults living in nursing homes increases cons𝓡iderably as they reach ages 80 and beyond.”

This suggests that “the larger number of baby boomers will mean substantial increases in the number of people needing such living arrangements after 2030.”

Is Silver Tsunami an Ageist Term?

It started as a catchy turn of phrase, but the phrase silver tsunami is increasingly criticized as American🐟s become more attuned to ageism﷽ in society.

Certainly, the modifier “silver” is a hackneyed and often patronizing term for older people based on their changing hair pigmentation. Possibly worse, a ts♎unami is a violent wave known for causing death and destruction.

“In other words, older adults are a natural disaster,” journalist Richard Eisenberg lamented in a September 2023 article on ageism in the media for the American Society on Aging’s Generations website.

In a 2020 article for the same site, Kathy Greenlee, a former U.S. assistant secretary for aging, wrote, “The phrase ‘silver tsunami’ drives me nuts.” Beyond its destructive connotations, she observed, it “fails to account for the asset of increasing numbers of older people, many of whom are reaping the benefits of better health and increased longevity.”

When Will the Silver Tsunami End?

As long as the baby boom generation remains a significant economic and political force, the silver tsunami is likely to be in the news. As Landon Y. Jones predicted in his influential 1980 book, “Great Expectations: America and the Baby Boom Generation,” “it will age into the biggest and most powerful interest group ever assembled…. It will make interesting demands on our ability to care for it. It will turn our youth priorities into elderly priorities…. And it will never go gently into that good night.”

Will There Be Another Silver Tsunami?

While the baby boom was the largest generation in its day, it has since been surpassed by the so-called 澳洲幸运5官方开奖结果体彩网:millennial generation. In 2019, there were 72.1 million millennials in the U.S., compared with 71.6 million baby boomers.

The oldest millennials, born in 1981, will turn 65 in 2046. That could be the start of ꧟another “silver tsunami,” although someone may have come up with a le💧ss offensive name for it by then.

The Bottom Line

The aging population will have profound effects, for better and worse, on our society and our economy. But its fundamental effect is pos♛itive: a 𒁃longer and healthier life for most Americans.

Article Sources
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  1. Pew Internet & American Life Project, via Pew Research C🌳enter. “,” Page 3.

  2. U.S. Census Bureau. “.”

  3. World Health Organization. “.”

  4. International Monetary Fund. “.”

  5. Federal Reserve Bank of Atlanta. “.”

  6. Bipartisan Policy Center. “.”

  7. Deloitte. “.”

  8. Mercer. “,” Pages 4–8.

  9. U.S. Centers for Disease Control and P😼revention. “,” Page 1.

  10. National Institute on Aging. “”

  11. Fidelity Investments. “.”

  12. AARP. “,” Page 5.

  13. AARP. “,” Page 4.

  14. Georgetown Universityꦆ Center for Retirement Init꧂iatives. “”

  15. Peterson-KFF Health System Tracker. “”

  16. U.S. Census Bureau. “,” Page 2 (Page 8 of PDF).

  17. Population Referenc🐲e Bureau. “,” Page 5 (Page 7 of PDF).

  18. Generations, American Society on Aging. “.”

  19. Generations, American Society on Aging. “.”

  20. Internet Archive Wayback Machine. “,” Page 386.

  21. Pew Research Center. “.”

  22. Pew Research Center. “.”

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