Take-Two Interactive Software (TTWO) shares tumbled Friday after the company said it has delayed the launch of its blockbuster video game "Grand Theft Auto VI" to May 26, 2026, from the expected fall 2025 release date.

Take-Two said its wholly owned Rockstar Games label would release the game during its fiscal 2027 year.

“We support fully Rockstar Games taking adไditional time to realize their creative vision for Grand Theft Auto VI, which promises to be a groundbreaking, blockbuster entertainment experience that exceeds audience expectations,” Take-Two CEO Strauss Zelnick said. “While we take the movement of our titles seriously and appreciate the vast and deep global antiꦦcipation for Grand Theft Auto VI, we remain steadfast in our commitment to excellence.”

JPMorgan analysts stuck with their "overweight" rating for the stock, but said the new timeline for the videogame was well beyond delays investors had anticipated. “We believe investors were braced for a potential slight delay" to the winter of this year, the analysts wrote, "but certainly not mid-2026.”

The analysts added the postponed game could give Take-Two rival Electronic Arts (EA) “a window to launch” its "Battlefield" game fran𒈔chise in fiscal year 2026, though said they believed the risk of a “further delay is limited.”

Shares of Take-Two, which reports fourth-quarter fiscal 2025 results on May 15, entered Friday up 28% since the start of the year. They dropped over 8% soon♐🌞 after the opening bell.