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Target Lifts Comp Sales Outlook After Strong Holiday Shopping Season

A red Target shopping cart with the white "bullseye" logo is seen in a Target store.

Kamil Krzaczynski / AFP / Getty Images

Key Takeaways

  • Target said Thursday that its holiday sales exceeded expectations, leading the retailer to lift its fourth-quarter comparable sales growth projections.
  • The retailer said it had record sales during its Black Friday and Cyber Monday promotional events, with in-store and digital traffic up year-over-year.
  • Target also announced several executive changes Thursday as a pair of its longtime executives announced plans to retire.

Target (TGT) on Thursday lifted its projection for 澳洲幸运5官方开奖结果体彩网:comparable store sales growth in the fourth quarter on the back of a stron♈ger-than-expected holiday shopping season.

The retailer expects comparable sales to be up 1.5% in the fourth quarter compared to the same time a year ago, up from the previous projection of flat comparable sales that Target gave in its third-quarter earnings report.

Comp Sales Up in November, De𒁏cember as Black Friday 𓃲Sets Records

Target saw comparable sales rise 2% 澳洲幸运5官方开奖结果体彩网:in November and December, with a 3% bump in traffic across its stores and website, and record sales numbers 澳洲幸运5官方开奖结果体彩网:during the Black Friday and Cyber Monday sales events.

Despite the lifted comp sales projection, Target kept its previous projected earnings per share (EPS) ranges at the same level. Comparing the holiday shopping data to its 澳洲幸运5官方开奖结果体彩网:disappointing third-quar💃ter results, Target said it has seen "meaningful accelerat💫ion" in some discretionary categories like appa⭕rel and toys.

Along with the sales projection update, Target als🔯o announced a number of changes at the executive level including the retirements of chief stores officer Mark Schindele and chief information officer Bret🔯t Craig.

Target shares were down 𝐆about 1% in premarket trading Thur🐼sday, down just over 5% from the same time last year.

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