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Tariffs Mean Some Target Prices Could Rise, CEO Says. Here's What Companies Are Saying

Shoppers walk through the produce section at Target.

Patrick T. Fallon / Bloomberg via Getty Images

Key Takeaways

  • Tariffs imposed Tuesday on imports from Canada and Mexico could result in higher prices for produce at Target within a week, CEO Brian Cornell said.
  • Target will try to shield consumers from price increases, but not all can be avoided, Cornell said.
  • Best Buy also said the tariffs will push up prices for many electronics at its stores.

Some Target prices could soon rise after tariffs on Mexican imports are enacted, the retailer's CEO said Tuesday.

Target (TGT) will try to shield consumers from as many price increases as it can, but charging more will be necessary for fresh produce and some other categories, Brian Cornell said on CNBC Tuesday morning. The comments came hours after President Donald Trump's administra꧑tion began im🃏posing a 25% tariff oꦯn goods from Mexico and Canada and raised tariffs on items from China to 20%.

Target, 澳洲幸运5官方开奖结果体彩网:along with many U.S. grocers, is dependent on Mexico for fresh produce during 🅷the winter, Cornell said. The supply chain for fresh fruits and vegetables is “really short,” which means prices could go up within days, he said. Bananas, strawberries and avocados are among the items that could see higher prices.

“We’re going to try to make sure we can do everything we can to protect pricing♛,” he said on CNBC. “But if there’s a 25% tariff, those prices will go up.”

Target has reduced how much it imports from China. A few years ago, more than 60% of imports came from the country. That’s now down to 30% and on track to h๊it 25%, he said.

A number of other companies have also diversified their su♕pply chain to avoid paying more in t🦩ariffs, including Steve Madden (SHOO) and Newell Brands (NWL), the latter which sells Yankee candles and Graco baby gear. Mattel (MAT) CEO Y𓂃non Kreiz said Tuesday on CNBC that the toy company is on a years-long journey to diversify its supply chain so it can respond to tariffs and other changing market conditions.

And some companies say they have the wherewithal to hold off on raising prices, at least initially: Chipotle (CMG) CEO Scott Boatwright 澳洲幸运5官方开奖结果体彩网:said over the weekend ൩that the burrito giant will absorb higher import co📖sts. 

Best Buy (BBY) imports no more than 3% of its merchandise, but many vendors in the tech industry source from China and Mexico, CEO Corie Barry said Tuesday morning. They’ll pass on at least some of the cost of tariffs to Best Buy, making price increases for consumers “highly likely,” sh🥃e said on an earnings conference call.

The pre-existing 10% tariff on goods from China could cost Best Buy about 1 perജcentage point in comparable sales over the course of♓ a year, Barry said, assuming that people buy fewer items because they cost more. 

If the tariffs put in effect Tuesday endure, the effect could be more significant, but it's hard to gauge how consumers will react, Barry said.

“We’ve never seen this kind of breadth of tariffs,” Barry said, according to a transcript made available by AlphaSense. “It's difficult for us to understand elasticities perfectly because you don't have anything predictive in our history.”

This article has been updated since it was first published to add new information.

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