What Are Consumer Goods?

Consumer goods are finished products bought by individual buyers for their use. Also called final goods or retail goods, consumer goods are the end result of production and manufacturing. Clothing, food products, and ♕appliances are all common consumer goods.

Consumer goods are broadly categorized as durable, non-durab✅le, and service goods. Non-durable goods include such essentials as food and clothing.

Types of Consumer Goods

Consumer goods include nearly all retail products sold. They are manufactured with the intention of selling them to the final consumer. They fall into several broad categ꧙ories:

• Durable goods are consumer goods that have a life span of more than three years and are used repeatedly over time. Bicycles and refrigerators are considered durable goods.
• Consumer staples such as food, beverages, personal hygiene products, and clothing are 澳洲幸运5官方开奖结果体彩网:frequently bought consumer goods.
• Nondurable goods are consumed in less than three years and are commonly only once. They include such products as packaged food and drinks and laundry detergent.
• Service goods are not tangible products. They include such purchases as auto repairs and haircuts.

Marketing Consumer Goods

How the consum🧸er views and uses a product determines th🍬e way companies market their goods.

Convenience goods are those that are consumed regularly and are readily available for purchase. They are often nondurable and 澳洲幸运5官方开奖结果体彩网:low-priced items. Examples of convenience goods include candy bars and ♔tobacco products.

Shopp🐟ing 🅺goods are bought less frequently. They are more durable and usually more expensive than convenience goods. Examples include furniture and televisions.

Specialty consumer goods are relatively rare and are often considered 澳洲幸运5官方开奖结果体彩网:luxury purchases. They are usually marketed by brand and geared to a niche market of affluent consumers. Sports c𝓡ars and f🤪ine art are examples.

Unsought consumer goods are necessities that are rarely sought out by the consumer without an immediate need or a nuꦚdge from an advertisement or a sales pitch. Examples include lifeꦰ insurance and pre-paid funeral expenses.

The Bottom Line

A conཧsumer♑ good, or final good, is a finished product ready for purchase from a retailer.

Consumer goods can be classified as durable, non-durable, or services. Marketing of consumer goods depends upon the use, price, and features of the item.