Table of Contents

Twit Pitch: What Is It and Why Is It Important

By

澳洲幸运5官方开奖结果体彩网:Will Kenton

Updated September 08, 2023

Reviewed by

Chip Stapleton

A salesperson finishes up an elevator pitch of a new product to a business owner as the exit an elevator. — AndreyPopov / Getty Images

What Is a Twit Pitch?

A twit pitch is a slang term used to describe an overview of a startup company, a product, or a service that is short enough to fit in the character limitations of the 澳洲幸运5官方开奖结果体彩网:social networking website X (formerly Twitter).

A twit pitch is an electronic version of the elevator pitch, which is used by startup founders to sell their idea or business concept to investors in hopes of capturing their interest on the road to winning 澳洲幸运5官方开奖结果体彩网:startup capital. The idea is that the investor should be able to understand the idea and see its potential in the time it takes to ride an elevator (presumably alongside some 澳洲幸运5官方开奖结果体彩网:venture capitalist)—or approximately in two minutes or less.

In the age of social media, the trend has instead been to be able to write a pitch in 140 characters or less (which X has now increased to 280 characters) in order to capture investor interest—such as "we network networks” by Cisco Systems or “the entrepreneurs behind the entrepreneurs” from Sequoia.

Key Takeaways

The twit pitch is a faster, 21st-century version of the elevator pitch used by entrepreneurs and salespeople to "pitch" their idea or product in the amount of time it took to take a short ride in an elevator.
X created a new kind of standard in condensing a pitch into a tiny amount of space and enabling a person to "twit" their idea to multiple parties.
The trend of twit pitches has been elevated into a trendy art form by some companies like Cisco Systems and Sequoia, both have crafted simple, spot-on descriptions of their services in a few characters.

Understanding Twit Pitches

The advent of new technology and the impact it has on modern business has made longer business proposals and initial contacts with potential investors using full-length 澳洲幸运5官方开奖结果体彩网:business plans a thing of the past.

Venture capitalists (VCs) and executives who are forced to divvy up their limited time𝓡 reading lengthy proposals may decide if a proposal warrants further reading by examining twit pitches for keywords.

This places more 🎀pressure on the person making the proposal, as they will have to explain a potentially complex topic in a smal⭕l amount of space.

Important

A twit pitch is a variation of an 澳洲幸运5官方开奖结果体彩网:elevator pitch, but with the constraint being the 280 character limit imposed by X instead of the time spent iཧ🅘n an elevator.

The social media site, with its limitat♛ion on how many characters of text can be included in a tweet, has set a new kind of standard in condensing a pitch into a tiny amount of space, replacing the cursory elevator pitches which came before it.ღ

Examples of Twit Pitches

Twit pitches are becoming a kind of art form in their own right, with some becoming known as "company Haiku." Below are some examples of successful Twit pitches:

amonter5‎: We want you to meet awesome people, when you are in a space or event@crowdscanner #twitpitch
ToddrLevy‎: Our startup @Bloomworlds, a Founder Institute company, is developing a "family friendly" app store for the Android community. #twitpitch
laurentk‎: Discover cool new people and things to do in your areas with @submate#twitpitch
amjjd‎: Kyral makes it easy to find, share, and organize office documents on your company network using search and tagging. #twitpitch
michuk‎: Foursquare for film—local recommendations & community: @filmastermobile – coming in January to iPhone near you #twitpitch
eventribute‎: An online contest organizer on X and social networks #twitpitch
42goals‎: A simple tool for tracking personal goals and daily activities #twitpitch

How Do You Pitch on X?

You can pitch an idea or promote a service or company on the social network𒊎ing site with the same approach you might take toward pitching anywhere. A good pitch is smart, concise and appealing. Even better if it makes you want to follow up with the person or the company in question. What sets apart the twit pitch is that the aspiring entrepreneur is constrained by the 280-character limit that the social network site requires.

What Makes a Good Twit Pitch?

If you want to keep it to one tweet, that gives you 280 characters. So keeping your pitch precise, snappy, and short is a must. Make your point and move on. The more specific,ꦿ the better.

What Is a Pitch?

In sales, a pitch is a presentation or conversation meant to persuade someone to invest or participate in the launch or development of a product or service. It can happen more casually in an elevator, thus the classic "elevator pitch" or in a more formal setting like a board room or other meeting spot.

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