If you are looking to invest in physical forms of gold and other precious metals-based assets, online gold dealers provide the kind of platform and services that can help you meet your financial needs. With gold futures prices risin🔯g to an all-time high of $3,509.90 per Troy ounce on April 22, 2025, the best online gold dealers can help you diversify your portfolio by offering reasonable fees, a wide range of account amenities, quality customer service, and more, when investing𝄹 in gold and other precious metals.
The best online gold dealer for 2025 is JM🌜 Bullion. When Investopedia conducted an in-depth analysis of 10 online gold dealers, JM Bullion rose to the top of our list of companies because of its strong customer service, competitive fee structure, favorable shipping policy, and additional features. However, not all gold dealers—JM Bullion included—may be right for you. That’s why we at cnjem.compiled this list of the best gold dealers: to help investors find the right tools to reach their financial goals.
Best Online Gold Dealers for June 2025
- Best Overall: 澳洲幸运5官方开奖结果体彩网: JM Bullion
- Best Low-Price Option: BGASC
- Best for Product Selection: 澳洲幸运5官方开奖结果体彩网: Money Metals Exchange
- Best for Buybacks: APMEX
- Best for Customer Service: 澳洲幸运5官方开奖结果体彩网: Orion Metal Exchange
- Best for Transparency: 澳洲幸运5官方开奖结果体彩网: SD Bullion
Best Overall : JM Bullion
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JM Bullion
- Shipping Policy: Free shipping on orders of $199 or more
- Return Policy: Allowed within five business days of delivery (market-loss fee applies)
- Storage: Through TDS Vaults
As with any indusꦜtry, several online gold dealers are leaders in specific categories. Based on Investopedia’s comprehensive analysis of several criteria central to the gold dealer industry, JM Bullion is the best overall gold dealer because of its industry-best product selection, reasonable fee structure, top-notch customer service, and other key features.
Top-tier product selection
Strong customer satisfaction
Competitive shipping costs and fees
No shipping internationally or to 𝔉U.S. territories
Charges for market losses on returns
Lacks chatbot communication
JM Bullion got its start in 2011 as an online precious metals dealer. With a team of 100 employees and over $10 billion in sales, the Dallas, Texas-based company is now one of the biggest names in the gold industry.
Their website is designed to be super user-friendly and has even won awards for its sleek layout. As part of Investopedia’s comprehensive review of online gold dealers, our ratings model analyzes everything an investor should consider when buying gold online. JM Bullion covers all of these bases. We especially like that customers can filter the company’s wide selection of precious and industrial metals-based products with ease. For instance, users can filter products by things like weight, type, and country of origin, so they can quickly find exactly what they're looking for.
When it comes to fees, JM Bullion offers a fair rate structure. Consumer comments on the Trustpilot site reveal that the company receives high praise from customers for its service. Even though JM Bullion is 🎶an online business, customers can still chat with a live representative by phone, email, or liv🅺e chat between 8 a.m. and 6 p.m. CST on weekdays.
Despite its strong overall offering, the company is lacking in certain areas. For instance, if you’re used to looking for quick answers to questions on your own, you’ll be disappointed in the platform’s lack of a chatbot feature. If you reside internationally or in any U.S. territory, you’re out of luck when it comes to shipping, as the company only ships to customers in the 50 states, the District of Columbia, plus U.S. military APO addresses. Also, if you decide to reverse a purchase, you’ll have to do so within five days, and you’ll be charged for any market loss. Even with these small issues, most iꦦnvestors will likely find buyingꦆ from JM Bullion to be straightforward and cost-effective.
Best Low-Price Option : BGASC
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BGASC
- Shipping Policy: Free shipping on orders of $199 or more
- Return Policy: Three-day return policy ($35 cancellation and market loss fee)
- Storage: No
Because B🐼GASC offered the most competitive average premiums for purchasing gold, and levied fair fees, among the companies we evaluated, this gold dealer is our choice for the best low-priced option.
Discounts on cash and crypto payments
Industry-leading gold premiums
Competitive shipping costs and fees
Fairly weak educational resources
Relatively thin website functionality
No live chat feature
If securing the best price for your investment is a priority, BGASC stands out as a top choice. Founded in 2012 and based in Dallas, Texas, Buy Gold and Silver Coins (BGASC) lives up to its name with an impressive selection of gold and silver coins. They offer everything from popular options like American Gold Eagles and Canadian Gold Maple Leafs to rare collectibles such as the Mongolia Gold Lunar Snake. If you're looking for more than coins, BGASC also stocks gold bars and other precious metals.
What really sets BGASC apart is their competitive pricing. They’ve earned Investopedia’s top pick as “best gold dealer for low-cost pricing” thanks to the low premiums on their gold bars and coins. Complementing this is the way the company keeps transaction and shipping fees to a minimum. One key example of this is the free shipping offer on orders over $199. Using any one of multiple payment methods, like 澳洲幸运5官方开奖结果体彩网:Automated Clearing House (ACH), bank wire, check, or money order, also gets you an additional 4% discount. Crypto enthusiasts will appreciate that these purchases score a 3% discount.
That said, the low costs come with a few trade-offs. The website is very basic, lacking some of the bells and whistles you'd find with other top online gold dealers. As part of this, blog posts are mostly outdated and the educational resources are limited. Lastly, while phone assistance is available, the website lacks the popular live chat option.
Best for Product Selection : Money Metals Exchange
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Money Metals Exchange
- Shipping Policy: Free shipping on orders of $199 or more
- Return Policy: Three-day return policy after delivery (5% restocking fee)
- Storage: Yes
Investopedia chose Money Metals Exchange as the best gold dealer for ❀product selection because it boasts an extensive lis𒀰t of precious metals-based investments of all types and sizes.
Industry-best shipping costs
Excellent selection of gold investments
In-house storage available
Credit card and PayPal processing fees apply
Poor customer review ratings on Trustpilot
Charges a 5% restocking fee
Money 🍰Metals Exchange has been a destination for precious metals investors since it launched in 2010 during the financial crisis. The goal was simple: to provide a 💦trustworthy and convenient way to buy and sell gold, silver, and more. From gold coins to rare and collectible options, the company delivers an impressive selection of products.
One standout feature is their storage service. Instead of shipping your gold to a third-party facility, you can store it in one of Money Metals Exchange’s insured vaults, which saves on shipping costs and offers added peace of mind. Speaking of shipping, their competitive rate structure includes free shipping on orders over $199, and just a $7.97 fee for smaller orders.
However, there are some additional fees to consider such as the 4% processing fee on credit card or PayPal payments. On top of this, if you need to return an order, you’ll be responsible for covering any market losses and a 5% restocking fee. Lastly, you’ll have to decide if the company’s reasonable꧅ premiums make up for the lack of favorable Trustpilot reviews compared to some online dealers. Despite these drawbacks, Money Metals Exchange remains a solid choice for its wide product range and convenient storage options.
Best for Buybacks : APMEX
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American Precious Metals Exchange (APMEX)
- Shipping Policy: Free shipping on orders of $199 or more
- Return Policy: Seven-day return policy after delivery (the greater of $50 restocking fee or 5% of total order, plus paying for any market loss)
- Storage: Yes, through its subsidiary Citadel Global Depository Services
Buybacks are an important part of the process when working with a gold dealer. American Precious Metals Exchange (APMEX)is the best in the industry for this task because their buyback program features fast processing, prompt quotes, clear fees, and excellent support. Plus, cashing out is made easy.
Wide-ranging product selection
Clear and transparent buyback process
Competitive fees
Extra storage fees
Relatively high prices
Poor Trustpilot rating
Since 2000, Oklahoma City-based AMPEX has served over 1.7 million customers and facilitated more than $18 billion in transactions, building its reputation as a heavyweight in the industry.
One area where APMEX really shines is its buyback process. While most dealers offer a way for investors to sell their gold or silver, APMEX stands out for its transparency and user-friendly approach. If you are looking for a gold dealer that delivers a seamless buyback process, consider that APMEX can hand you a quote within two business hours. They even provide UPS shipping labels.
Like all the companies we reviewed, APMEX is not perfect. For example, their prices for buyers tend to be higher than competitors. Not only that, but customers can expect to pay extra ๊fees for storage and credit card transactions. When it comes to customer reviews, you’ll see that APMEX’s Trustpilot rating iss lower than many other gold dealers’. Still, its reviews are better on other review sites. Despite its higher prices, APMEX’s buyback process and product selection make it a solid choice.
Best for Customer Service : Orion Metal Exchange
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Orion Metal Exchange
- Shipping Policy: Not Disclosed
- Return Policy: Not Disclosed
- Storage: No
If you are an investor who finds comfort iꦆn being able to get help easily from your investment platform’s customer service representatives, Orion Metal Exchange does this the best.
Promises to beat competitor pricing
Robust phone and live chat support
Favorable Trustpilot reviews
Minimum order size of $10,000
Gold bars not sold
Only offers FAQs for education
Orion Metal Exchange may be a newer player in the online gold broker scene—it’s been around since 2017—but the Los Angeles-based gold dealer has quickly built a strong reputation. This is reflected in🌃 the fact that it boasts the highest average Trustpilot review score among all the dealers we reviewed, a testament to its focus on customer satisfaction.
One thing that sets Orion Metal Exchange apart is its hands-on approach to customer service. Visit their website during weekday business hours, and you’ll be automatically connected to a live agent via chat. Whether you have questions or want to place an order, theไy’re there to assist. A key selling point, when it comes to costs, is the company’s promise to beat any competitor’s advertised prices.
So what’s not to like about Orion’s offering? Well, to start, for smaller investors, the company’s required minimum order of at least $10,000 may be unaffordable. Additionally, their shipp🍸ing fees are higher than many competitors. Orion also focuses exclusively on coins and fails to provide strong educational resources. With all of this in mind, if you’re a larger investor looking for personalized service and competitive pricing on coins, Orion Metal Exchange might be a great fit.
Best for Transparency : SD Bullion
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SD Bullion
- Shipping Policy: Free shipping on orders of $199 or more
- Return Policy: Three-day return policy after delivery (with the higher of a $35 or a 5% (10% on jewelry) restocking fee, plus covering any market loss)
- Storage: Yes
Being transparent about key product details is not a strong suit of many online gold dealers. There are a few exceptions, however, a▨nd the best of them is SD Bullion. In addition to being one of the only platforms that openly discloses its premium above the spot price of gold, SD Bullion clearly outlines its policies and costs for shipping, payments, and gold buybacks.
Transparent fee structure and policies
Favorable storage costs
Competitive shipping fees
High fees for cancellations
No chatbot function
Short three-day return policy
When it comes to transparency, SD Bullion stands out as one of the best. This stems from the fact that the company, founded in 2012 by two doctors, began with a mission to help Americans safeguard their financial futures.
Headquartered in Toledo, Ohi🔯o, the company provides clear details about its fees, including the premium added to the spot price of gold coins. Shipping fees are competitive, and their storage costs are among the♍ lowest by those that store gold.
However, SD Bullion’s policies require careful planning. If you decide to canཧcel an order, you only have a three-day window to do so. This is compounded by t𝔉he steep fee of up to 5% that comes with cancelling an order—in addition to covering any market losses. Despite these drawbacks, if you value clarity in pricing and competitive costs, SD Bullion is a strong choice.
Why You Should Trust Us
Investopedia launched in 1999, and has been helping readers find the best online ꧋gold dealers since 2021. Invest𝐆opedia’s team of editors and research analysts evaluated 10 online gold dealers based on 25 criteria that are critical to helping gold investors meet their financial goals, including shipping costs, buy back guarantees, storage options, and more. Our research and ratings are entirely independent, with no influence from advertising partnerships, and our full-time team of expert writers and editors aims to be unbiased to ensure you’re getting the best gold dealer recommendations. Investopedia’s staff editors, research analysts, and compliance managers work hard every business day to keep this article up to date and accurate by monitoring product changes on gold dealer websites and making changes to our content as needed.
How Do Gold Dealers Work?
There are many ways to invest in gold. You can purchase a gold ETF, gold jewelry, gold bars or gold coins. Gold bars are typically 24 karat, which means they’re nearly 100% gold. On the other hand, gold coins are typically 22 karat or 24 karat. If you want to buy physical gold, your best bet is to find a reputable dealer who sel💛ls the type of gold you’re interested in purchasing.
The price of gold at any given moment is referred to as the spot price. Gold prices fluctuate based on a variety of factors like supply and demand, geopolit🍃✅ical worries, and inflation. In order to make a profit, dealers sell gold above the spot price This is known as the premium.
When you purchase gold, some dealers offer you a storage option for it too. If you feel uncomfortable keeping your gold at your home or fear the🐓re’s a likelihood of it being stolen from a storage facility your rent or own, consider paying a depository for storage.Typically, storage fees are based on the value of the gold in your account. Some providers also charge additional fees for 🔯services including administration, shipping, and handling.
Who Should Consider Investing In Gold?
People who want to diversify their portfolios and are concerned a🤡bout inflation or political uncertainty may consider investing gold. However, investing in gold may not be right for everyone.
Pros & Cons of Investing In Gold
Safe haven asset
Hedge against inflation
Diversification
Doesn’t offer dividends or interest
May underperform stocks
Storage required
May be subject to a higher tax rate
Pros Explained
- Safe haven asset: Some believe that gold is a 澳洲幸运5官方开奖结果体彩网:safe haven asset, which means its value stays steady or increases during periods of market volatility or turbulence. Additionally, investors may pile money into gold during economic or geopolitical uncertainty.
- Hedge against inflation: A hedge is an investment that’s price is meant to move in the opposite direction of other investments in the portfolio. In other words, it’s intended to offset potential losses. Historically, gold has had an inverse relationship with the dollar, so as the dollar weakens, the price of gold tends to rise.
- Diversification: 澳洲幸运5官方开奖结果体彩网:Diversification occurs when you include different types of investments to reduce the risk of any single asset. To enhance diversification, you’ll want to include assets in your portfolio that are uncorrelated, meaning the performance of the assets do not move in the same direction. Historically, there have been 澳洲幸运5官方开奖结果体彩网:periods of time when gold has been uncorrelated with the stock market.
Cons Explained
- Doesn’t offer dividends or interest: While stocks may offer dividends and bonds typically provide interest, gold offers neither.
- May underperform stocks: Historically, there have been shorter periods where gold has outperformed the stock market. However, over longer stretches of time, (more than 30 years) the stock market has typically beat gold.
- Storage required: If you purchase physical gold, you’ll need a place to store that gold—companies typically charge for storage services, and if you plan to store the gold yourself, you may consider buying additional insurance for it.
How We Chose the Best Online Gold Dealers
Investopedia’s ratings of the best online gold dealers are based on our own proprietary research into 10 leading providers of gold dealer services. We selected the best ♊platforms based on pricing and fees, transpar🦂ency, customer service, account amenities, payment methods, educational materials, and product selection when building our list of the best online gold dealers.
For each company, Investopedia's team of researchers and full-time editorial staff analyzed data obtained directly from company websites and representatives. Our data collection process ran from Sept. 17 to Sept. 24, 2024.
We developed a scoring model using t♐his comprehensive data set to evaluate each company objectively. To ensure accuracy, all findings were cross-referenced with primary sources. We sorted each data point into key categories and weighted them according to their importance for investors who use gold dealers:
- Transparency: 20.00%
- Pricing and Fees: 23.00%
- Payment Methods: 6.00%
- Product Selection: 10.00%
- Customer Service: 15.00%
- Account Amenities: 20.00%
- Education: 6.00%
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