Tesla (TSLA) stock tumbled Monday as the 澳洲幸运5官方开奖结果体彩网:selloff sparked by the Trump 澳洲幸运5官方开奖结果体彩网:administration's new tariffs continued, and Wedbush analysts led by bull Dan Ives cut their price target for the stock to $315 from $550 previously.

The analysts called the current tariff uncertainty a "double whammy" for Tesla, as it will negatively impact the electric vehicle maker's costs and profit margins, and also drive more negative reaction to CEO 澳洲幸运5官方开奖结果体彩网:Elon Musk and the brand, leading to lower sales.

'Very Bad Thing' That Tesla Has Become Political Symbol

"Tesla has essentially become a political symbol globally....and that is a very bad thing for the future of this disruptive tech stalwart and the brand crisis tornado that has now turned into an F5 tornado," the analysts wrote.

They estimated Tesla has lost "at least 10% of its future customer base" over "self created brand issues." The impact will also be felt in China, where the analysts said the impact of Musk's association with the Trump administration could drive Chinese consumers to buy increasing numbers of EVs made by domestic companies like BYD.

The analysts called for Musk to "step up, read the room, and be a leader in this time of uncertainty." They said their bullish view of Tesla remains for the long term but "there is no denying this is a pivotal moment of truth for Musk to turn things around...or darker days are ahead."

Tesla shares were down almost 6% in late-morning trading M💮onday and have fallen about 44% since the start of the year.

For more on the broader market's reaction to the latest tariff news, check out 澳洲幸运5官方开奖结果体彩网:Investopedia's live markets blog.