Summary

Joetta Gobell is the Vice President of Research & Insights at Inﷺvestopedia and joined t🙈he company in 2018. 

Experience

In her🐷 role at Investopedia, Joetta leads a team of researchers who derive insights from first-party data to understand audiences and inform advertising partnerships; and execute large-scale primary research projects to inform product, editorial, and ♌brand initiatives, and to serve as thought leadership with our advertising partners.

Prior to joining the company, she was vice president of primary research in ad sales at A+E Networks where she conceived, conducted, analyzed, and presented large-scale qualitative and quantitative projects to better understand foundational issues in our culture and how they impact the television industry and audience (including topics like women and money and the representation of gender in advertising).

Previously she held roles as a qualitative researcher, innovation consultant, 🗹and strategist at Magid and as a specialist in the ad🃏vanced planning and strategy department at Nissan North America.

Education

Joetta received a PhD in cognitive science from the University of California, Irvine, and a BS in mathematics ༒and a BS in psychology from George Fox University.