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Affluent Millennial Investing Survey

Investopedia’s Affluent Millennial Investing Survey has revealed that nearly half of affluent millennials say they'll be forced to work beyond retirement age, yet nearly all said their personal or family financial situation will improve over the next decade, making them more optimistic than both their Gen X and Gen Z counterparts. 

The survey asked 1,405 respondents to s🦋hare how they view investing, who taught them, and how that education influences where they spend,🦂 save, and invest. 

Affluent Millennial Investor Survey
Julie Bang | Investopedia.

The results also revealed that despite their greater than average income, affluent millennials a🌱re still surprisingly reluctant to enter the stock market. According to the survey, almost 40% of this well-off cohort stated they believe investing is “risky,” with nearly a quarter labeling it “overwhelming.” 

Key Takeaways

  • While many millennials report say they will have to work past retirement age, they are also optimistic about their personal finances in the short term.
  • Around 37% of affluent millennials feel confident about investing, while 40% feel it is risky, and around a quarter find it "overwhelming."
  • 65% of affluent millennials trust financial advisors, with 27% of those who consult an advisor reporting that their investments do "extremely well."

The Majority of Affluent Millennial😼s Don’t Feel K🉐nowledgeable About Investing

Why are affluent millennials so wary of the stock market, despite decades of evidence that investing pays off in the long term? Trepidation about stocks and a lack of knowledge about investing are major factors propelling the investment jitters of the wealthy millennials in our study, despite their median income of $132,000. (Median HHI for millennials as a whole is $69,000, according to the Pew Research Center). Our survey revealed that less than half of affluent millennials feel confident about investing and retirement planning. In fact, only 37% of affluent millennials feel knowl🍌edgeable about investing at all.

Affluent Millennial Investing Survey

High-income millennials who feel knowledgeable about investing are 5X more likely (73% vs. 14%) to feel very confid🐈ent in their ability to make their own financial decisions. 

Further, affluent millennials who consider themselves financially knowledgeable arဣe more likely to associate investing with positive emotions, a📖nd less likely to find it intimidating, risky or overwhelming.

Investopedia Affluent Millennial Investing Study
Julie Bang | Investopedia.

"It gives me a feeling of control and power," said one millennial. "I feel in charge of my own future by handling my finances correctly," said another. "I love crunching numbers and seeing how I can grow my wealth," said a third, suggesting that despite some trepidation to invest, affluent millennials are still seeking a sense of control over their financial futures.

Low Financial Confi✨dence Manifests in Conservative Investing Habits

The study also found🍸 that affluent millennials, despite having a longer window to invest and recoup losses, displayed surprisingly cautious investing habits. They are significantly less likely than Gen X to own stocks (37% vs. 47%), but just as likely as Gen X to own bonds (19% vs. 18%), and more likely to allocate their income to a low-yield savings account (21% vs. 16%).

Investopedia Affluent Millennial Investing Study
Julie Bang | Investopedia.

Why do affluent millennials displa𒁃y an aversion to entering the market, despite a larger income to work with? Fear of losing money, founded or otherwise, is the main reason people think investing is too risky for them, says Ted Jenkin, CFP®, CEO and cofounder of in Alpharetta, Georgia. Indeed, the Great Recession, the gig economy, and the burden of student debt have rendered millennials a cautious generation. Yet their fear is a catch-22: coming of age amidst global financial turbulence alerted them to the importance of avoiding risky financial decisions, but investing could play a crucial factor in making up for the stagnant wages of the post-recession generation.

Sophia Bera, CFP®, of says she would tell a millennial hesitant to invest in stocks that “you’re probably already invested in stocks if you participate in your work 401(k) plan. It’s important to have differ𝔍ent buckets of money to serve different goals.”

Bishop suggests that clients invest in ETFs instead of individual stocks, because people tend to be too emotional about individual stocks, buying or selling on feelings rather than sound investment decisions. Investing in mutual funds, ETFs and index funds that hold baskets of stocks can help manage risk through 澳洲幸运5官方开奖结果体彩网:diversification

Many Still Trust and Hire Financial Advisors 

Raised in an era of economic uncertainty, it’s no wonder many millennials with money (to lose) seek professional advice. 43% of the affluent millennials surveyed said they use a financial advisor: and those who consider themselves knowledgeable about investing are more than 2X as likely to have a financial advisor than the💙ir less knowledgeable peers. Notably, 27% of those who reported using a financial advisor said their investments perform extremely well— double the number of affluent millennials without financial advisors who said their investments perform extremely well (13%).

Affluent Millennial Investing Survey
Julie Bang | Investopedia.

Nearly two-thirds (65%) of the afflu༺ent millennials surveyed said they trust financial advisors, compared to only 58% of Gen Xers. They also trust books (58%), TV shows (54%), newspapers (53%), podcasts/radio (49%), magazines (48%), websites/blogs (37%), and YouTube (or similar video platform) videos (27%) for financial advice—just not as much as advisors.

Our affluent millennials surveyed explained why they trust financial advisors the most: I feel the personal connection gives them more stake in my success,” said one; “Because they have received the most training, schooling, etc. in the field and are the most knowledge🐽able” according to another. Other affluent millennials cited the ability to have a two-way conversation and develop personalized strategies, and the belief that financial advisors are accountable since their careers depend on knowledge and expertise.

Investopedia Affluent Millennial Investor Survey
Julie Bang | Investopedia.

Despite th𓆉is willingness to work with advisors, however, some also demonstrate a healthy dose of skepticism. One affluent millennial said that while financial advisors were her go-to source because of their specialized training, they still needed to earn her truﷺst and she asks lots of questions to test their knowledge.

Early Financial Education Incites Greater💖 Confidence in Adulthood

The way affluent millennials feel about managing their finances often reflects how effectively their parents man🧸aged money. Only 9% of those who said their parents were good at managing finances said they feel “very anxious” about managin🐻g their own money as adults, compared to 24% of those who said their parents were not good at managing finances. 

Conversely, among respondents who said their parents successfully manag꧙ed their money, 46% have high confidence in managing their finances, compared to only 30% of those who said their parents were ineffective at managing finances. 

Infographic
Julie Bang | Investopedia.

What motivated one affluent millennials’s first investment was "a life lesson from my pops." Another respondent explained: "I was told that I have to start thinking beyond myself and think about my future family.” The takeaway? Modeling responsible financial behavior and talking about money with your kids may make them better investors. Data backs up common sense.

Why Affluent Millennials? 

Investopedia sought to examine what motivated investment decisions for a generation that came into adulthood during the great recession and haꦚs notoriously encountered a variety of challenging ♔economic factors. In order to understand attitudes around investment, we studied those who should have disposable income to invest, referred to as “affluent millennials.” By examining a segment of the population that makes a greater than average yearly income for their age group, we hoped to eliminate financial hardship from the reasons they may not invest. 

What Percentage of Millennials Own Homes?

Despite the myth that millennials are a generation of renters who spend too much on avocado toast, more and more millennials are entering the housing market. In fact, millennial homeownership passed 50% for the first time in 2022, and currently rests at around 52%.

How Do Wealthy Millennials Compare to Wealthy Baby Boomers?

A 2023 study found that the wealth gap between affluent and poor millennials is greater than the same gap in other generations. According to the study, the typical millennial has 30% less wealth at age 35 than the average baby boomer at the same age. At the same time, the richest 10% of millennials have 20% more wealth than the wealthiest baby boomers at the same age.

How Much Do Millennials Need to Save for Retirement?

The amount of money needed for retirement varies from person to person and depends on location, lifestyle, health, and other factors. A good rule of thumb is to save approximately 15% of your pre-tax income each year until you retire (assuming you start saving at 25♎ and retire at 67).

The Bottom Line 

The Investopedia Affluent Millennials Survey reveals the importance of financial education, as evidenced by those who learned about investing as a teenager feeling confident enough to invest as an adult. Further, observing how their parents managed finances has shaped many affluent millennials’ confidence as adults as well. Earning a good income alone doesn’t always go hand-in-hand with know🐈ing how to in🔯vest or feeling comfortable managing money.

Based on these findings, her🅘e are four ways affl🦂uent millennials can plan more effectively for their financial future:

  1. Affluent millennials should contribute to a retirement account, even if they’re not concerned about their finances: 12% of respondents said they don’t yet, despite their income.
  2. For those that do invest already, they should 澳洲幸运5官方开奖结果体彩网:save even more for retirement: 46% of respondents said they didn’t feel they were saving enough, even though nearly 8 in 10 affluent millennials said that saving for retirement is a top priority. 澳洲幸运5官方开奖结果体彩网:Time value of money and 澳洲幸运5官方开奖结果体彩网:compounding demonstrate how investing more earlier can add hundreds of thousands of dollars over the course of a lifetime.
  3. Investing less conservatively is also key — affluent millennials can afford to take more calculated risks with the goal of earning higher returns, as they have both the 澳洲幸运5官方开奖结果体彩网:advantages of time and more money to work with.
  4. Finally, working with a financial professional can alleviate economic anxieties. Affluent millennials report substantially better investment performance when they work with an advisor, and having expert advice can help avoid missteps and missed opportunities.

According to Scott A. Bishop, CFP®, executive vice president of financial planning at STA Wealth Management in Houston, “Not investing is what is risky. If you don’t save or invest, the true risk is that you will never have any level of financial independence." 

Methodology

Investopedia sought to examine what motivated investmen🉐t decisions for a generation that came into adult▨hood during the great recession and has notoriously encountered a variety of challenging economic factors. In order to understand attitudes around investment, we studied those who should have disposable income to invest, referred to as “affluent millennials.” By examining a segment of the population that makes a greater than average yearly income for their age group, we hoped to eliminate financial hardship from the reasons they may not invest. 

Working with market rﷺesearch firm Chirp Research in May 201🐻9, Investopedia obtained responses from 1,405 Americans, comprised of 844 affluent millennials (ages 23-38) through an online survey and compared their actions and attitudes to 430 Gen X and 131 Gen Z respondents. Affluent younger millennials were defined as those ages 23-29 with a household income (HHI) of $50,000 or more, and older millennials as those ages 30-38 with a HHI of $100,000 or more. The survey’s median millennial income was $132,473, compared to a median millennial HHI of $69,000.1

Before fielding the quantitative survey, Investopedia wanted to ensure the right kinds of questions would be asked, in language that resonated with the respondents. Investopedia worked with Chirp to conduct nine 60-minute 1-on-1 interviews with participants in Birmingham, Chicago, Dallas, and New York City. The interviews focused specifically on the la🍎nguage affluent millennials use to describe experiences managing their own finances, as well as their opinions, beliefs, and attitudes toward managing money and inves✃ting.

Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. Pew Research Center. "."

  2. NASDAQ. "."

  3. University of Cambridge. "."

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Part of the Series
Affluent Millennial Investing Survey

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