澳洲幸运5官方开奖结果体彩网

McDonald's Earnings Miss as Higher Prices Drive Sales, Foot Traffic Lower

Exterior of McDonald's restaurant in Azusa, California.

Robert Gauthier / Los Angeles Times / ♓Getty Images

Key Takeaways

  • McDonald's reported second-quarter earnings below what analysts had projected Monday, as comparable sales declined from last year.
  • Revenue was flat year-over-year despite analysts projecting growth, while profits fell about 12%.
  • The chain's recent "$5 Meal Deal" promotion has reportedly provided a boost to sales, but the launch date means it will have more of an impact on third-quarter earnings.

McDonald's (MCD) second-quarter earnings fell short of analysts' estimates Monday as lower foot traffic drove 澳洲幸运5官方开奖结果体彩网:comparable store sales down from last year's levels.

The fast food giant reported $6.49 billion in total revenue, nearly identical to the second quarter of 2023. Despite the similar revenue, McDonald's net income fell 12% year-over-year to $2.02 billion.

澳洲幸运5官方开奖结果体彩网:Analysts had expected revenue to grow to $6.63 billion, while profits were projected to slip by a smaller amount to $2.24 billion, according to consensus estimates compiled by Visible Alpha.

Comparable Sales Decline as Cons🦄umers Are Still Weary of High Prices

McDonald's global comparable sales fell 1% from last year as sales decreased in the U.S. and abroad. The company said foot traffic fell in U.S. locations as prices rose, while lower sales in several countries like France and China offset improvement in Japan and Latin America.

"As consumers are more discriminating with their spend, we are focused on the outstanding execution of delivering reliable, everyday value and accelerating strategic growth drivers like chicken and loyalty,” McDonald's 澳洲幸运5官方开奖结果体彩网:Chief Executive Officer (CEO) Chris Kempczinski said.

Customers growing weary of higher prices has 澳洲幸运5官方开奖结果体彩网:negatively impacted McDonald's sales this year, leading the company to launch a 澳洲幸运5官方开奖结果体彩网:value meal promotion last month. While it only contributed to the last few days of second-quarter results and will primarily impact Q3 figures, 澳洲幸运5官方开奖结果体彩网:recent reports have indicated that McDonald's "$5 Meal Deal" pro💧🌌motion has been a success and could continue into August.

Shares of McDonald's have lost about 15% of their value so far this year but are up 1% before the opening bell.

Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. McDonald's. "."

Compare Accounts
The offers that appear in this table are from partnerships from which Investopedia receives compensation. This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace.

Related Articles