Key Takeaways
- McDonald's earlier this year extended its $5 meal deal after a popular introduction in 2024.
- The fast-food giant's CEO on Monday said the average check on a $5 deal is above $10.
- The company's stock was rising today as same-store sales came in better than expected.
If you bought something off the McDonald’s value menu recently, there’s a good chance that's not all you bought.
The fast-food giant, which earlier this year extended its $5 Meal Deal and added 🍎a buy one, get one for $1 offering, on Monday said that diners who 𓆏show up for the value menu often end up spending double-digit dollars.
"If you look at the $5 Meal Deal, even though that's compelling value, it's driving other purchases," McDonald's (MCD) CEO Chris Kempczinski said on Monday's conference call, a transcript♛ of which w🌳as made available by AlphaSense. "The average check on [a] $5 Meal Deal for us in the U.S. is north of $10. So it's doing what we were hoping for when we launched that."
McDonald's launched the $5 deal last year as it and other restaurant chains sought to bring lower-income and other customers who were weary of inflation back into its stores. The company earlier today said it managed 澳洲幸运5官方开奖结果体彩网:global same-store sales growth in the most-recent quarter, surprising Wall Street analysts who had broad🦋ly expected a decline.
The news has helped shares of McDonald's today, with the stock recently up about 5%, bringing it to a nearly 7% rise over the past 12 months.
McDonald's believes that if customers believe the chain delivers value for their dollars, they'll be more likely to pay for full-price items, too. On Monday's call, Kempczinski discussed ongoing plans including the 澳洲幸运5官方开奖结果体彩网:reintroduction of its Snack Wraps, new chicken strips, and updated burgers.
"With good value at the foundation, we will overlay a strong pipeline of creative marketing ideas that will delight our fans and will provide full margin check growth," he said. "Our core menu remains at the heart of our business."