Key Takeaways
- McDonald's announced a new slate of value-focused offerings set to launch next year.
- The McValue platform will include the extended $5 value meal the chain introduced this summer, along with a "buy one, add one for $1" program.
- The fast food giant has said customers have pulled back spending on fast food as prices have increased in recent years.
McDonald's (MCD) announced its newest value offerings for 2025 on Friday morning, as the company has seen customers tired of high prices turn away from 澳洲幸运5官方开奖结果体彩网:spending on fast food in recent quarters.
The McValue platform will launch in the U.S. on January 7, 2025, and include the $5 value meal 澳洲幸运5官方开奖结果体彩网:promotion that started over the summer. That promotion was 澳洲幸运5官方开奖结果体彩网:extended into December when franchisees said the 澳洲幸运5官方开奖结果体彩网:deal was improving sales.
$5 Value Meal, 'Buy One Add One for $1' Program to Lead McValue Program
The McValue offer will also have a "buy one, add one for $1" deal where customers can buy a sausage McMuffin, double cheeseburger, or several other options for full price, and add a second from the same list for $1.
McDonald's will also offer other deals that will vary by region and some that will be available only on the fast food giant's app like discounted chicken McNuggets or free fries, according to the company.
"When it comes to value, we know there's no one-size-fits-all," said McDonald's USA President Joe Erlinger. "We've worked closely with our franchisees to create a new platform that will let our customers define value on their own terms,"
The fast food chain has said this year that 澳洲幸运5官方开奖结果体彩网:several consecutive quarters of inflation had 澳洲幸运5官方开奖结果体彩网:turned some customers, especially 澳洲幸运5官方开奖结果体彩网:lower-income consumers, away from McDonald's. The company has said the value meal it introduced over the summer was a success, and said it plans to 澳洲幸运5官方开奖结果体彩网:prioritize value going into next year.
Earlier this week, CNBC reported that McDonald's was developing the McValue platform. The news comes as the fast-food chain looks to recover after an E. coli 澳洲幸运5官方开奖结果体彩网:outbreak last month was connected to the onions it used on Quarter Pounder burgers. CNBC reported earlier in November that McDonald's plans to spend some $100 million supporting stores that saw sales affected by the outbreak.
McDonald's shares were little changed by the announcement Friday morning at $288.70, around 3% below where they started the year.