Meta Platforms' (META) 澳洲幸运5官方开奖结果体彩网:generative AI tools will be available all advertisers on its platforms to help them tailor their ads by customizing images and text to better target their audiences. Almost all (98%) of Meta's revenue comes from advertising, and a better experience for advertisers could boost the company's financials.

ꦍ So What Can Advertisers Do With These New Tools?

With Meta's AI-powered tools, advertisers can craft product background visuals, produce diverse iterations of ad copy, and seamlessly resize advertisements for 澳洲幸运5官方开奖结果体彩网:Instagram and Facebook depending on what would appeal to their target audiences.

The company started testi🎶ng these capabilities with a small group of a🌄dvertisers earlier this year and hopes to complete the global rollout by next year.

The company says it is working on new features that will allow businesses to use AI to connect with customers on Messenger and WhatsApp, driving engagement through conversational responses.

Why Does This Matter?

In the second quarter, Meta as a whole made about $32 billion in advertising revenue. Offering tools that can help advertisers connect with their audience better could prove favorable for Meta's financials.

Additionally, this is Meta's debut in generative AI technology integration. Valuable insights can be extracted from extensive historical data, facilitating the creation of fresh content such as written text, artwork, and software code.

Last week, Meta held its 澳洲幸运5官方开奖结果体彩网:Connect conference where it introduced a range of fresh AI features, including stickers and image editing. The tech giant also unveiled Meta AI, an advanced conversational assistant available on WhatsApp, Messenger, and Instagram within the U.S.

Earlier this year, Meta's biggest digital ads rival, Alphabet's Google (GOOGL), said it would start offering integrations of the technology in its search, email and photo products. Users may use AI to create draft messages in Gmail or edit images in Google Photos.

Meta sh๊ares were🧸 down 1.6% in early trading on Thursday, amid broader market volatility.