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Online Retail Sales Hit Record $9 Billion on Black Friday

Online salღes rose 2.ꦺ3% from a year prior, compared to projections for a 1% gain

Online shopping transaction
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Today is Cyber Monday, a day that will feature online deals and discounts for s✱hoppers. Cyber Monday sales are estimated to hit $11.2 billion, up 5.1% from last year, according to  by Adobe Analyti☂cs. 

Adobe reported online sales hit a record $9🧜.12 🎉billion on Black Friday, despite persistently high inflation. That is up 2.3% from a year ago. Adobe had forecast Black Friday sales to rise just 1%.

Instead of flocking to malls, U.S. shoppers turned to smartphones to make many of their holiday purchases, with dataꦦ from Adobe showing mobile shopping represented about 48% of all Black Friday digital sales.

Electronics were a major contributor as online sales surged 221% compared to an average day in October. Toys were another popular category for shoppers, up 285%. Exercise equipment sales were u🌸p 218%.

Consumers also used flexible payment plans on Black Friday. 澳洲幸运5官方开奖结果体彩网:Buy Now Pay Later (BNPL) payments incꦓreased by 78% compared with the previous week, and BNPL revenue was up 81% from the previous week, according to Adobe.

Holiday Sales, November 2022
Adobe Analytics.
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