Amazon’s (AMZN) Prime Day is just around the corner, and while the summer shopping event is now so popular that it's overtaking other holiday shoppi💜ng, consumers 🅺this year plan to cut back on how much they are spending. 

Shoppers said they plan to spend $250 on summer sales, including the upcoming July 11 and 12 Amazon Prime Day sale, a downgrade from their recent summer spending plans, according to a RetailMeNot survey of 1,000 retail shoppers. It’s the second season in a row shoppers said they planned to cut their summer spending, declining to $388 in 2022 from $594 in 2021.

However, RetailMeNot noted in its report that shoppers in 2022 spent more than their survey projections for that year, as 澳洲幸运5官方开奖结果体彩网:Prime Day has increased its sales each year since its 2015 launch.

The members-only shopping event is available to as many as 63% of Americans, which is what the survey shows is how many have a Prime membership, down slightly from the 65% with a membership in the 2022 survey. Of those Prime account holders, 96% say they have participated in a Prime Day shopping event, overtaking 澳洲幸运5官方开奖结果体彩网:Labor Day as the most popular summer shopping event, the R🙈etailMeNot survey said. 

Electronics, Back-to-School Items Top Primಌe Day Shopping Lists

Due to its mid-summer placement, Prime Day has become an ideal place for back-to-sꦜchool shoppers to find deals, with 76% of Amazon shoppers looking for deals for school-related items. In that category, 49% plan on buying clothing, shoes or apparels, and another 18% will buy a book, e-book or audiobook. 

But most shoppe�🍨�rs who tackle Prime Day are looking for electronics, with 59% saying they plan to buy a new device during the two-day sale. 

The most popular electronics purchase will be headphones, a planned purchase for 23%, with another 18% looking to buy a laptop or computer. 澳洲幸运5官方开奖结果体彩网:Amazon-brand electronics like Kindle, Echo/Alexa and Fire TV are sought by 18%, while ano♛ther 16% are targeting tablets and e-readers, and 15% looking for video games or consoles.💮 

Amazon shoppers also have home electronics on their list, with 14% looking for smart speakers or televisions, and another 12% looking to grab a smart home product, like an iRobot's (IRBT) Roomba vacuum robot or a Nest or Ring doorb💜ell camera. 

Home decor items will be popular with 22% of the survey respondents, while another 18% want kitchen appliances and products like Keurig and Instant Pot.