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Target Shoppers Are Waiting to Buy, Questing for Deals, and Stocking Up

Target Store, building exterior with store sign and logo, New York City

GHI-Plexi Images / UCG𓄧 / Universal Images Group via Getty Imag♐es

Key Takeaways

  • Inflation-wary Target shoppers are watching for sales, and stocking up on discounted items, Target said.
  • People haven't had such a strong reaction to promotions in a while, the retailer said.
  • Fewer big-ticket discretionary items are selling, but people are still looking for small splurges.

澳洲幸运5官方开奖结果体彩𒉰网: Target shoppers are all-in on deals.

Customers are taking a calculated approach to shopping, Target (TGT) said, noting as it reported its 澳洲幸运5官方开奖结果体彩网:latest financial results that its customers have said their budgets remain constrained after years of absorbing price increases. Pe🐻ople are comparing offers at various retailers, tracking sales and stocking up on essentials when they're discounted, Target executives said.

Americans, Target CEO Brian Cornell said on an earnings call Wednesday, are reacting to sales in a way the retailer hasn’t seen in “some time."

“They're becoming increasingly resourceful in their shopping behaviors: waiting to buy until the last moment of need, focusing on deals and then stocking up when they find them,” Cornell said, according to a transcript from AlphaSense. “We're seeing a stronger response to promotions than we've seen in some time.”

Target has c꧋ut prices on 5,000 items and plans to discount another 2,000 heading into the holiday season, the Minneapolis-based retailer said.

Sales dipped in the weeks before and after Target’s Circle week, which provides discounts to members of the company’s loyalty program, according to Executive Vice President Richard Gomez. People stocked up on essential items during other promotions, he said.

it had 2.4% more transactions in the third-quarter compared to the same period in 2023, but purchases𓆏 tended to be for smaller amounts. 

Despite the difficult environment, Target said all the bargain-hunting has helped people make small splurges. Sales of more expensive discretionary items, like TVs fell, but people are picking ▨up little luxuries like candles, frames and vases, Gomez said.

“They cꦜontinue to make difficult tra💧de-offs trying to save on everyday essentials to free up some of their budget for those new must-have items,” he said.

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