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Baidu: What It Is, What It Does, History, Stock, Vs. Google

By

澳洲幸运5官方开奖结果体彩网:The Investopedia Team

Updated October 03, 2024

Reviewed by

Gordon Scott

Fact checked by

Vikki Velasquez

What Is Baidu?

Baidu is the dominant internet search engine company in China. Its features and services are similar to Google's, but its focus is on China, where it controls most of the search market. The company also provided services to people outside China through its Global Business Unit.

Baidu censors search results and other content in accordance with Chinese regulations. The nation's Great Firewall blocks Google from mainland China. Baidu Inc. is registered in the Cayman Islands and is listed on the Nasdaq under the ticker symbol BIDU.

Key Takeaways

Baidu is the dominant internet search engine company in China.
Baidu is the fifth-largest search engine in the world.
The technology company also is a leader in cloud computing, smart car technology, and consumer electronics.

Understanding Baidu

Baidu is the fifth-largest search engine in the world. It commanded a share of the Chinese search market above 56% in October 2024, according to Statcounter.

In December 2007, Baidu Inc. became the first Chinese company to be included in the NASDAQ-100 index. The company's financial standing on Oct. 3, 2024, was:

Market Cap: $43 billion
24-Hour Trading Volume: $3.89 million
Revenue: $19.0 billion
Net Income: $2.8 billion

Baidu has a range of consumer features, including maps, news, video, an encyclopedia, anti-virus software, and internet TV. The company generates revenue from advertising with a system that is similar to Google's. Advertisers biꦕd on keywords that will trigger the display of their ads. Advertisers can also pay for priority placement in search results.

Baidu's competitors are Microsoft Bing, Haosou, Sogou, Shenma, and smaller regional players. (Although banned from the mainland, Google is available in Hong Kong, Macau, and Taiwan.)

History of Baidu, Inc.

Baidu, Inc. was incorporated in January 2000 by its creators, Robin Li and Eric Xu. It has grown into a Chinese multinational 澳洲幸运5官方开奖结果体彩网:technology company that🦩๊ provides internet-related services, products, and artificial intelligence (AI).

The company is based in Beijing and has offices worldwide. It is one💖 🃏of the largest AI and internet companies in the world.

Baidu's AI and App Services

Baidu's App Business

Baidu also provides apps and services to more than 600 million monthly active users worldwide as of October 2024. The Baidu App Store and Shouji Baidu host downloadable content and applications; the company's advertising platform is called DU Ad Platform.

Baidu and AI

Apollo Project is the world's leading autonomous driving and AI program, operated by Baidu with global partners. With more than 170 international partners, the project represents one of the largest partner groups. Participants include big names like Microsoft, Intel, Nvidia, and BMW.

What Is Baidu Used For?

Baidu is ꦓa Chinese technology company that performs many🤡 of the same functions in China that Google does for the rest of the world.

How Is Baidu Different From Google?

Both companies are generally in the same industry doing the same thing, but Google isn't allowed in China. Baidu is China's primary search engine provider.

Is Baidu Only for China?

Baidu also provides services to people outside of China through its Global Business Unit.

The Bottom Line

Baidu is a Chinese technology company that provides search engine𝓡 services, cloud computing, artificial intelligence, and more to mainland China. Its Glo🅰bal Business Unit delivers these services to international customers.

Article Sources

Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.

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